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Strategy, Strategy Strategy

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Title: Strategy, Strategy Strategy


1
Strategy, Strategy StrategyHang on, here we go!
2
I was in a warm bed and suddenly Im part of a
planWoody Allen in Shadows and Fog
3
Ten schools 91(Mintzbergs view!)
  • Prescriptive, normative
  • How strategies should be formulated
  • The Design school
  • informal design
  • originated in the 1960s
  • basis for the following two
  • The Planning school
  • systematic process of formal planning
  • originated in the 1970s
  • The Positioning school
  • selection of strategic positions
  • originated in the 1980s
  • Descriptive
  • How strategies do get made
  • The Entrepreneurial school
  • creation of vision by leaders
  • The Cognitive school
  • enter into the strategists mind
  • The Learning school
  • strategies must emerge in small steps
  • The Power school
  • a process of negotiations
  • The Cultural school
  • strategy rooted in the culture of an organization
  • The Environmental school
  • strategy is a reactive process to the firms
    external context

4
And then there is 10
  • The Configurational School
  • combines all above!

5
Here is another approach
  • Courtesy
  • BrännbackNäsi

6
A Cognitive Perspective of Strategy
  • Six perspectives which can exist separately or
    jointly
  • Strategy is an integrated decision-making model
    of the firm can be very simple or extremely
    complex!
  • Strategy enforces the long-term mission of the
    firm
  • Strategy determines the competitive scope of the
    firm
  • Strategy is the operationalisation of the SWOT-
    analysis
  • Strategy provides a system of structures for
    corporate, SBU, and functional leadership
  • Strategy provides an interactive model between
    the firm and its shareholders and stakeholders

7
Strategy as a set of techniques
  • Portfolio planning, agenda, benchmarking,
    outsourcing, lean and agile management, total
    quality management, business process
    reengineering, competence-based competition,
    Malcolm Baldrige, quick ratios, customer
    relationship management, SBU-thinking, key or
    critical success factors, fortify-and-defend
    strategies, joint ventures, strategic alliances,
    networking, and balanced scorecard
  • How-to tools as opposed to what-to-do

8
Logic Concepts in Strategic Thinking
9
Norm Humane
  • Norm
  • Seek to prescribe what firms ought to do, what is
    accepted, important, and relevant.
  • planning concepts
  • systematic approach to express where the firm
    ought to be in the future and what it ought to do
    to achieve the set of goals.
  • evolved in the 1960s and 1970s
  • widely popular and are still.
  • have been used the most by business
  • Humane
  • Addressed issues like leadership
  • what is good leadership
  • what kind of charactersitics a good leader should
    possess
  • describing the cultures existing in companies
  • managerial work

10
Logic concepts (LC)
  • Embrace the idea of understanding
  • The notion of intentional strategy
  • requires some shared beliefs, values, norms, and
    objectives
  • Several levels and dimensions
  • Implicit expressions of logic
  • business idea (Normann, 1975)
  • business definition (Abell, 1980)
  • value chain (Porter, 1985)
  • activity system (Porter, 1996)
  • Explicit
  • logics of action (Karpik, 1981)
  • dominant logic (Prahalad and Bettis, 1986, von
    Krogh and Roos, 1996)
  • strategy logic (Näsi et al, 1996)
  • Macro and Micro level LC
  • Macro
  • Industry Recipe (Grinyer and Spender, 1979)
  • Industry Wisdom (Hellgren and Melin, 1993)
  • Micro
  • Company paradigm (Spender, 1980, Johnson and
    Scholes, 1988)
  • Strategic way of thinking

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The Reality in Logic Concpets in Strategic
Thinking
15
Three layers of ST stakeholders
16
The tension in strategy-making
17
Just What is Strategy?!!Write a Key Learning
note of Logic Concepts in Strategic Thinking and
of Strategy as Simulacra Max. 5 pages
  • Turn in No later than Feb 15
  • They will help you on the path of your long paper
    but also in the workshops
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