??????????????????????? ???????????????????????????

1
?????????????????????????????????????????????????
???????????
1

• ?????????????????????????????????????????????????
  ? ????????????

12 ??????????? 2550
2
????????????
2

• ??????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ????????
• ??????????????????????? 3 ??????????? ???
• ?????????????????????????????????????
  ???????????? ????????????????????????????????????
  ???????????
• ????????????????????????????????????????
  (Comparative Advantage)
• ????????????????????????? BCG Matrix

3
????????????
3

• ????????????????????????????????????????????????
  ??????????
• ??????????????????????????????????????????????????
  ?????????????
• ??????????????????????????????????????????????????
  ???????????????
• ?????????????????? ?.?. 2532 ?????????
  ???????????????????????
• ??????????????????????????????????????????????????
  ???????????
• ???????????????????????????

4
?????????????????????????????????????
???????????? ???????????????????????????????????
????????????
4
5
????????????????
5

• ??????? 1 ?.?. 2520 2531 ??????????????????????
  ??????????????????????????
• ????????????????????????? ?.?. 2532
• ??????? 2 ?.?. 2532 2542 ??????????????????????
  ??????????????????????????
• ?????????????????????????? ?.?. 2542
  ?????????????????????????????????
• ???????????????????????? 4.5 ??????? (???????
  ?.?. 2540 ??????????????????
• ???????????????????????????????????????????? 2
  ???????????????)
• ??????? 3 ?.?. 2543 2548 ??????????????????????
  ????????????? ???
• ?????????????????????????????????????????????????
  ?????? 2 ?????????????????
• ??????????????????

6
??????????
6

• ???????????????????
• ??????????????????????????????????
• ????????????????

7
???????????????????????????????????????? ?.?.
2520 2548 (??????????)
7
????? FAO STAT
8
??????????????????????????????????????????????????
???????????????????
8
?? ?????????????????????????(??????????) ?????????????????????????(??????????) ?????????????????????(??????) ?????????????????????(??????)
?? ??? ???????? ??? ????????
?.?. 2520-2531 9,242 5,619 1.62 0.67
?.?. 2532-2542 9,283 6,707 0.06 2.65
?.?. 2543-2548 9,933 7,483 0.38 -0.70
?.?. 2532-2548 9,513 6,981 0.17 1.46
????? FAO STAT
9
??????????????????????????????????????????????????
????????? ?.?. 2520 2548 (???/???????)
9
????? FAO STAT
10
??????????????????????????????????????????????????
?????????????????????
10
?? ??????????????????????(???/???????) ??????????????????????(???/???????) ?????????????????????(??????) ?????????????????????(??????)
?? ??? ???????? ??? ????????
?.?. 2520-2531 1.96 2.43 1.27 2.38
?.?. 2532-2542 2.28 3.57 1.11 3.01
?.?. 2543-2548 2.62 4.59 1.47 3.19
?.?.2532-2548 2.40 3.93 1.24 3.07
????? FAO STAT
11
????????????????????????????????????? ?.?. 2520
2548 (??????????)
11
????? FAO STAT
12
??????????????????????????????????????????????????
?????????????
12
?? ??????????????????????(??????) ??????????????????????(??????) ?????????????????????(??????) ?????????????????????(??????)
?? ??? ???????? ??? ????????
?.?. 2520-2531 18,121 13,703 2.91 3.07
?.?. 2532-2542 21,202 24,111 1.17 5.73
?.?. 2543-2548 26,054 34,314 1.86 2.47
?.?. 2532-2548 22,914 27,712 1.42 4.57
????? FAO STAT
13
??????????????????????????????? (??????)
???????????????
13
?? ????????? ????????? ???????????????????? ???????????????????? Coefficient of Variation Coefficient of Variation
  ??? ???????? ??? ???????? ??? ????????
?.?. 2520-2531 18,121 13,703 2,050 2,411 0.1131 0.1760
?.?. 2532-2542 21,202 24,111 2,186 4,177 0.1031 0.1732
?.?. 2543-2548 26,054 34,314 1,178 1,716 0.0452 0.0500
?.?. 2532-2548 22,914 27,712 3,022 6,090 0.1319 0.2197
????? FAO STAT
14
????????????
14

• ???????????????????
• ??????????????????????????????????????????????????

15
???????????????????????????????????????? ?.?.
2533 2547 (??????)
15
????? FAO STAT
16
??????????????????????????????????????????????????
???????????????????
16
?? ?????????????????????????(??????) ?????????????????????????(??????) ?????????????????????(??????) ?????????????????????(??????)
?? ??? ???????? ??? ????????
?.?. 2533-2542 9,358 17,732 0.60 2.78
?.?. 2543-2547 9,557 20,269 -5.17 0.16
?.?.2533-2547 9,443 18,578 -1.50 1.84
????? FAO STAT
17
????????????????????????????????????????????????
(??????)
17
????? FAO STAT
18
??????????????????????????????????????????????????
??????? (??????)
18
?? ??????????????????????????????????????? (??????) ??????????????????????????????????????? (??????)
?? ??? ????????
?.?. 2533-2542 44.56 72.84
?.?. 2543-2547 36.86 59.87
?.?. 2533-2547 41.99 68.52
????? FAO STAT
19
????????????
19

• ?????????????????
• ??????????????
• ???????????????????
• ???????????????
• ??????????????

20
???????????????????????????????????????? ?.?.
2520 2549 (??????)
20
????? FAO STAT
21
?????????????????????????????????
??????????????????????????????
21
?? ?????????????????????????(??????) ?????????????????????????(??????) ?????????????????????(??????) ?????????????????????(??????)
?? ??? ???????? ??? ????????
?.?. 2520-2531 3,611 55 8.57 26.18
?.?. 2532-2542 5,478 2,412 2.40 42.56
?.?. 2543-2549 7,769 4,103 0.94 2.06
?.?.2532-2549 6,369 3,070 1.83 25.19
????? FAO STAT
22
?????????????????????????????????? (??????)
???????????????
22
?? ????????? ????????? ???????????????????? ???????????????????? Coefficient of Variation Coefficient of Variation
?? ??? ???????? ??? ???????? ??? ????????
?.?. 2520-2531 3,611 55 1,030 47 0.2853 0.8498
?.?. 2532-2542 5,478 2,412 915 1,113 0.1670 0.4616
?.?. 2543-2548 7,769 4,103 1,186 786 0.1526 0.1916
?.?. 2532-2549 6,369 3,070 1,520 1,291 0.2386 0.4206
????? FAO STAT
23
??????????????????????????????????????????????????
???????????
23
?? ?????????????????????????????????????????????????????????????(??????) ?????????????????????????????????????????????????????????????(??????)
?? ??? ????????
?.?. 2520-2531 29.74 0.44
?.?. 2532-2542 29.70 12.31
?.?. 2543-2549 28.29 14.94
?.?.2532-2549 29.15 13.33
????? FAO STAT
24
???????????????????????????????????????? ?.?.
2520 2547 (???? US)
24
????? FAO STAT
25
??????????????????????????????????????????????????
???????????????????
25
?? ????????????????????????? (????US) ????????????????????????? (????US) ?????????????????????(??????) ?????????????????????(??????)
?? ??? ???????? ??? ????????
?.?. 2520-2531 909 13 10.32 28.04
?.?. 2532-2542 1,681 576 3.26 39.09
?.?. 2543-2547 1,875 737 6.69 -1.50
?.?.2532-2547 1,742 626 4.32 24.87
????? FAO STAT
26
??????????????????????????????????????????????????
???????????
26
?? ????????????????????????????? ???????????????????????(??????) ????????????????????????????? ???????????????????????(??????)
?? ??? ????????
?.?. 2520-2531 23.45 0.35
?.?. 2532-2542 26.53 8.47
?.?. 2543-2547 25.60 10.16
?.?. 2532-2547 26.24 9.00
????? FAO STAT
27
????????????????????????????????????????????
?.?. 2533 2547 (US /???)
27
????? FAO STAT
28
?????????????????????????????????????????????????
28
?? ????????? ????????? ???????????????????? ???????????????????? Coefficient of Variation Coefficient of Variation
?? ??? ???????? ??? ???????? ??? ????????
?.?. 2533-2537 192.60 147.77 17.45 5.02 0.0906 0.0340
?.?. 2538-2542 231.85 174.17 29.39 17.60 0.1268 0.1010
?.?. 2543-2547 173.02 137.77 27.44 23.84 0.1586 0.1731
?.?. 2533-2547 201.03 153.63 34.17 23.36 0.1700 0.1520
????? FAO STAT
29
????????????????????????????????????????
(Comparative Advantage)
29
30
?????????????????????????????????????????????????
???????????????????????????????????????????? ?.?.
2528 2546
30
????? FAO STAT
31
???????????????????????????? BCG Matrix
31
32
BCG Matrix
32
Relative Market Share
Market Growth Rate
33
????????????????
33

• ??????? 1 ?.?. 2520 2531
• ??????? 2 ?.?. 2532 2536
• ??????? 3 ?.?. 2537 2542
• ??????? 4 ?.?.2543 2549

34
??????????
?????? ?? ?????? ?? 2520-2531 2532-2536 2537-2542 2543-2549
???????????? ???????????? 12,034,804 14,756,593 22,557,270 27,396,879
???????????? ?????????? 1.15 2.59 7.04 3.02
???????????? ???????????? 3,610,796 4,960,430 5,909,147 7,769,431
???????????? ??????????() 5.47 -5.71 7.08 2.92
???????????? ?????? 29.74 33.65 26.40 28.29
????????????????? ???????????? 55,025 1,548,960 3,131,180 4,103,010
????????????????? ??????????() 32.88 4.94 17.85 6.94
????????????????? ?????? 0.44 10.50 13.81 14.94
Ralative Market Share (???/????????) Ralative Market Share (???/????????) 193.47 3.33 2.04 1.94
34
?????? ?? ?????? ?? 2520-2531 2532-2536 2537-2542 2543-2549
????????????? ????????? ???????????? 12,034,804 14,756,593 22,557,270 27,396,879
????????????? ????????? ??????????() 1.15 2.59 7.04 3.02
????????????? ?????? ???????????? 3,610,796 4,960,430 5,909,147 7,769,431
????????????? ?????? ??????????() 5.47 -5.71 7.08 2.92
????????????? ?????? ?????? 29.74 33.65 26.40 28.29
????????????? ??????????? ???????????? 55,025 1,548,960 3,131,180 4,103,010
????????????? ??????????? ??????????() 32.88 4.94 17.85 6.94
????????????? ??????????? ?????? 0.44 10.50 13.81 14.94
Ralative Market Share (???/????????) Ralative Market Share (???/????????) 193.47 3.33 2.04 1.94
????? FAO STAT
35
?????????????? BCG Matrix
35
Market Growth Rate
0 10 gt10
????????????? (Star)
???????????????? (?)
???????????? (Cash Cow)
?????????????? (Dog)
3
4
2
1
gt1 1
0
Relative Market Share
36
36

• Answer and Question