Sales Promotion Activities I

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4.02

• Sales Promotion Activities I

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Using Celebrity Appearances

• Bring excitement to event/promotion
• Add credibility to event/promotion
• Increase attendance at event
• Motivate attendees
• Autograph items

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Matching the Celebrity with Event

• Celebrity must be appropriate for event
• Celebrity must exhibit knowledge of event

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Minimize Celebrity Appearance Costs

• Go local
• Minimize time commitment
• Trade product for time

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Maximizing Celebrity Appearances

• Know the target market
• Have goals objectives
• Budget considerations

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Purpose of a Rider

• Spells out specific items the team/sponsor must
  provide to the celebrity
• Transportation
• Luggage
• Food
• Amenities