3.1.3 Visual Analysis (Graphic Design)

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3.1.3 Visual Analysis(Graphic Design)
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s International Advertisements
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s International Advertisements

• Posters like these are placed in kiosks or hung
  on walls in public spaces such as train stations,
  subway stations, public vehicles, malls, parks,
  etc. in restrooms, hallways, walkways, etc.

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s Chinese Advertisement

• Design Principles
• Balance
• Symmetrical
• Radial or diagonal with sun rays, raised hands,
  rockets, etc.
• Rhythm
• Regular with the horizontally
• Gradated from foreground to background
• Emphasis
• Focal point is the people (military/workers) and
  their motto
• Proportion/Scale
• Foreground to background
• Unity
• Harmonious lines and color

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s Chinese Advertisement

• Design Elements
• Line
• vertical
• Color
• Contrasting 2 colors
• Form/Shape
• Geometric shapes
• Human, Military, Blimp Forms
• Space
• Open and used
• Texture
• Smooth and structured feel
• Value
• Color tints and abstract shades

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s Chinese Advertisement

• Audience Analysis
• Demographics
• Workers or Military
• 18-29 males
• Location
• public spaces
• High traffic areas
• Exterior Building Murals
• Time
• As people walk or drive by
• Interest
• Political
• Military
• Human Factor
• Pride and Strength

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s European Advertisement

• Design Principles
• Balance
• Symmetrical and vertical
• Rhythm
• Regular from the fence and the bricks
• Emphasis
• Focal point is the female then the male then the
  tree with slogan.
• Proportion/Scale
• Scale is ratio in perspective
• Unity
• Harmonious in color and value

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s European Advertisement

• Design Elements
• Line
• Vertical and perspective
• Color
• Contrasting 2 colors
• Form/Shape
• Human urban landscape
• Space
• Open and unused
• Texture
• Smooth outdoor park feel
• Value
• Shades and abstract tints

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s European Advertisement

• Audience Analysis
• Demographics
• Late 20 to early 40s
• Caucasian
• Artsy/Stylish Professionals
• Middle class
• Location
• European public spaces
• High traffic areas
• Time
• Day or night
• Interest
• Night life, style, places to be seen
• Human Factor
• Narcissistic

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s International Advertisements
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