St?at?????

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St?at????? ?at????? ?????sµ?? ?p????? ?a
s???p?????? st?? ????da
Dr. Ge????a ????? ???t??a? ?????st????
????et???? ?a?ep?st?µ?? ?e??a??? ??????µ???
?a?ep?st?µ?? ?????? University of Kent
OpenTourism Co-Founder // Tourism Summer School
Academic Committee
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? p?a?µat???t?ta!

• The market isnt as large as reported!
• McKinsey, 2008
• Numerical data are inadequate and unreliable
  being based on industry optimism and boosterism
  rather than rigorous analysis. (Hopkins,
  Labonté,Runnels, Packer, 2010 Johnston,
  Crooks, Snyder, Kingsbury, 2010)

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?at????? ?????sµ??

• ?????sµ?? ?a? ?at???? ap?te???? 2 d?af??et????
  ep??e???µat???? d?ast????t?te? ?a? p??pe? ?a
  d??µe p?? ?a t?? pa?t?????µe

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1? ?????????????

• ?? ?????? ????S??
• ?,t? s???t?µe ?a s???de?eta? ap? e????e?e? p?? ?a
  µp??? ?? ??se?? ? ????t?a
•  
• ?a?t?????a ?a ???eta? ?a? ? ???????????
  S?????G???
•  

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???ta ??µata ??a ??apt???a?? St?at?????

• 1?? ?????s? t?? ??????
• ?p?s??, ?a p??pe? ?a ???e? ?ata??af? ??a t? t?
  ap??eµa ????µe, t? ?a?t?f??????.

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???sµ??a ????µata ?????s?? ?????? ?at?????
?????sµ??

• The lower the institutional and cultural distance
  between the destination country and home country
  of the consumer, the greater the probability of
  the consumer seeking undertaking medical tourism
  in that country
• The greater the desire for privacy and
  confidentiality of the desired treatment, the
  greater the probability of the consumer
  undertaking medical tourism abroad
• The industry is generally seeing an extensive
  migration of patients from developed countries to
  less developed or underdeveloped countries such
  as Costa Rica, India, Hungary, and Thailand.
• The political situation in a country can either
  motivate a patient or not to travel to the
  specific country

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???t?se?? sta p?a?s?a t?? ?T????S ????????S
?????S??? ?G???S

• ? p??se?t??? a????s? t?? ?t??e?t?ßa? ??e? s??p?
  t?? e??s????p?s? st? e???pa??? ?at???? s?st?µa
  (p? st?? te??????s?a ??at??? ? ?????) ?a? de?
  ??e? s??p? ?a e??a????e? ?a? ?s?? de???e? ?a
  e??a? te???? ape???.
• ?a?. ????eµ????, ???ed??? t?? ?p?t??p?? 9/11/2012

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???t?se?? sta p?a?s?a t?? ?T????S ????????S
?????S??? ?G???S

• ??s???a e?d?af??e? ?e??d??e?a (????)
• ?µ??f?a ? e?p?da ??? ???? (?.?e?????)
•  ?,?? ???? ??? ?????S?? ??S???? (1 day clinic)

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? p??tas? µ??

• ? ?at????? ?????sµ?? ?a p??pe? ?a a?t?µet?p??eta?
  ?? niche market ?a? ?ts? ?a st??e?t??? 2 tµ?µata
  sta ???a t?? e??eµ??? (extreme)

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1. ?at????? se s??d?asµ? µe Wellness (µe????
a????)

• ? ?at????? t????sµ?? s?????? de? pe???aµß??e?
  ?p??es?e? p?? e?t?ss??ta? µ????? st?? e???te??
  ??? "t????sµ?? ??e?a?" ? "e?e??a?" (health
  tourism, wellness)
• ??
• ?µ??f??, ??ast??? ?a? s??d?asµ?? µe d?a??p??

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2. ???? e??de??e?µ??e? ?at????? ?p??es?e?

• ?d?aµf?sß?t?te? ?at???? ?p??es?e? p?? ?a ???????
  ?????? ap?d???? ap? ???e? ???e? ?a? ?a µ?? t??
  pa?????? se a?t?st???? ????? ep?ped? (p??tas?
  ?µ???? ??e?a)
• ??
• ?p?ß?????µe?? ??apa?a???? (IVF)
• ??µ????a?s?

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• EMEIS TO FTIAKSAME ME FANGSONG 216
• GREECE

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???t??? ????????s? t?s ?p????????a??s
St?at?????s t?? ????????? ?????sµ??
?p? t??? f??t?te? t?? MBA ??????µ??
?a?ep??t?µ??? ?e??a??? 19 ??eµß???? 2012
Sta p?a?s?a t?? ?a??µat?? ????? ?????sµ?? ?a?
?????st??? ????t???
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St?at????? ???a? µe t? ??d??? .

• S????s? µ???µ?t??

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The THING

• ?ta? t? p??t?a???saµe a?t? t? The THING p???
  ap? ???e? µ??e? ?a? p??? µ????µe pe??ss?te?a,
  a????µ?t?? µa? ???a? st? µ?a?? ta d?e????...
  ?at?????µ??a ?a? ed?a??µ??a, The Thing, ap? t?
  cult ????e? ep?st?µ?????? fa?tas?a? t?? ???pe?te?
  a???  t? Thing, t?? ep?t?µ? t?? s???ea??sµ??,
  t? s?µpa??stat? e?f??? ?a? a?t?s??e?d?t? ????
  t?? ???????e?a? Addams
• tourismlobby.blogspot.gr

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St?at????? ???a? µe t? ??d??? .

• S????s? µ???µ?t??

?? ?????d????aµµa pe???aµß??e? st?????
epa?at?p???t?s?? µe asaf? se??? ?a? ????? ???µa
??a t? d??t? t?? µ???µat??. ??O?? ?????????T???S?
??? ???? ??????
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?????? ?????S? G?OS? S?????G??? ??? ???? ?S
????S???? ??S ????????S G???? ?????? ??F?? ???
????????!!!
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G???? ????OS
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THE SAMETHE SAMEAND THE S(H)AME
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