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4-1. GPIA?? 4-2. ??????? 5. Made for you 6.
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????????-Mcgis- 9. ?? 10. ??
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1. ????
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?? ?????????6-5-1??????????
?? 1971?5?
??? 241?1,300??(2010?12???)
??? 5,427??(??)
???? 271??(??)
??? 3,419?
??? 3,302??(??1,337?FC1,965?)
???? ????????????????????????? ???????????????
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2. ????
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5
3. 100????????
????20??!
?? (100?)
1985? (210?)
???? 57.5?
????? 2.3?
????? 1.2?
????? 0.6?
???????? 3.7?
?? 65.3?
?? 34.7?
???? 57.5?
????? 40.7?
????? 21.0?
????? 11.3?
???????? 66.6?
?? 197.1?
?? 12.9?
??????????? ???2.7??!
?????????? 2007? 11??? ?? ?? ??
6
4. ??????????????
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7
4-1. GPIA?????
Global Purchasing Information and
Analysis ???????????
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8
4-2.?????????
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??? 5,000??(2010?3???)
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9
4-2.?????????
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10
5. Made For You
Made for you??
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POS??
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?30?
????????? 50?
?????10??120??1???
11
6. ???????????????
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6. ???????????????
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Wi-Fi ??????DS?????????????LAN
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7. ??????????
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??? 1,970??
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7. ??????????
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7. ??????????
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16
8. ????????-McGIS-
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17
8. ????????-McGIS-
3,738
912
235
8.29

14.7
49.3
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11,710
1,672
7,612
1,689
18
8. ????????-McGIS-
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19
9.??
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???3000????? ?????????????? ????????? ???????????
20
10.??
iPhone??????
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21
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?? ?? ????????7????? ?????? 2001?7???
?? ?? ???????? ??????? 2007?10?1??? 2011?5?8???
?? ?? ????????IT??? ???? 2001?8? ??
???????????????? http//www.mcdonalds.co.jp/
??????? ??????? 2011?3?14???
?? ?? ????????!???????13??????????????????? ?????
?? 2002?6? ??
?????????!!-?????????-? TBS 2009?12?13???