?a???p??a ??e??a ?????? G?? - PowerPoint PPT Presentation

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?a???p??a ??e??a ?????? G??

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Title: Author: turbo-x2 Last modified by: Yiota Created Date: 9/17/1997 11:46:16 AM – PowerPoint PPT presentation

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Title: ?a???p??a ??e??a ?????? G??


1
  • ?a???p??a ??e??a ?????? G??µ??
  • t?? eta??e?a?
  • CMR Cypronetwork Marketing Research Ltd

Member of
2
????????? ??S ??????S
  • ??e?a???? CMR Cypronetwork, µ???? t?? ?µ????
    Cypronetwork, t?? GFK Worldwide, t?? S????? ?a?
    Esomar
  • ??p?? ??e??a?
  • ??s?t??? ??e??a µe p??s?p???? s??e?te??e??
  • Ge???af??? ??????
  • ?a???p??a (?????e ??e? t?? ast???? ?a? a???t????
    pe?????? t?? e?e??e??? ??p???)
  • ???e??? de??µat?? ?a? µe??d?????a
  • 1000 ?t?µa (??d?e? ?a? ???a??e? 18 ?????? ?a?
    ???)
  • ?? de??µa ?ta? t??a?? ?a? a?t?p??s?pe?t???
    (d??ad? µe t?? µ???d? t?? t??a?a?
    st??µat?p???µ???? de??µat?????a?)
  • ?????? d?e?a?????
  • 3 ?a? 18 Septeµß???? 2005

3
????????? ?????????? S??? ?????
S?????(??S? S????? ?e??µat??)
4
??????G?S? T?S?O? /????S?O? ?????S?O?(??S? S????
? ?e??µat??)
Ge???? ?????a ??s??µa ?µp?st?s???? ??af??e?a ????p?st?a ??????at?a
M.O M.O M.O M.O M.O
?????s?a 3,5 3,3 3,1 3,2 3,2
???ast???a 3,6 3,5 3,4 3,5 3,4
????t??? ??µµata 2,4 2,4 2,3 2,3 2,2
?st???µ?a 3,4 3,4 3,2 3,3 3,2
??µ?s?a ??pa?de?s? 3,5 3,5 3,5 3,5 3,4
??at???? ?p??es?e? ??e?a? 3,1 3,1 3,0 3,0 3,0
??S?S ???S 5-??T???S ???????S, (1???? ????????,
5???? T?????)
5
??????G?S? ?????S?O? ???????S?S ??? ???????O?
??????O? G?? ?? ????????(??S? S????? ?e??µat??)
??s?? ???? 2,8
??s?? ???? 3,2
6
??????G?S? ???????S?S S? ???F????S
?????S(??S? S????? ?e??µat??)
??s?? ???? 2,9
??s?? ???? 3,3
??s?? ???? 2,7
7
??????G?S? ????GO? ??????????????O?
??????O?(??S? S????? ?e??µat??)
??µ?t??? ???st?f?a?
G?a?????? ?µ????
????? ??e??????
????? ??astas??d??
??t?ß???? 2004
Sept?µß???? 2005
8
??????G?S? ????GO? ??????????????O?
??????O?(??S? S????? ?e??µat??)
G?????? ?e?d????
????? ???ts??
G?????? ?as??e???
?t???? ???a???d??
??t?ß???? 2004
Sept?µß???? 2005
9
??????G?S? ????GO? ??????????????O?
??????O?(??S? S????? ?e??µat??)
10
??T??S ?????????S?S /??S???S????S ??? ?? ?????
??? ??F?S??(??S? S????? ?e??µat??)
11
????G????S ??? ?????????? ??? ?????G? ???????S
S??S ??????????S ????G?S(??S? S????? ?e??µat??)
12
???T?S? ??F?? ??? ?????? ??????????S
????G?S(??S? S????? ?e??µat??)
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