Changing the Cultural Norm

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Changing the Cultural Norm Smokefree Play Parks
and Beyond
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Smokefree

• Smokefree Legislation tackled smoking indoors in
  public places
• Smokefree Homes now an established concept
• Smokefree Homes Campaign ran three times across
  the South West

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Smokefree

• PHE now running above the line campaign including
  smokefree cars
• Expanding Smokefree environments is not just
  about Smokefree also about denormalisation of
  tobacco use
• A cleaner and fresher environment for our children

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Children, not adults start smoking
65 of smokers started before the age of 18

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Smokefree Play Parks

• Appetite for a voluntary ban on smoking in Play
  Parks
• South Gloucestershire had already done this
• North Somerset piloted Smokefree beaches
• Undertook research into peoples attitudes
• 98 said they would support a voluntary ban on
  smoking

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Testing the message

• MESSAGE
• The sign needs to overtly communicate that the
  park is smoke free
• Highlighting the voluntary nature will encourage
  heavier smokers to comply

• TONE
• Avoid dictating to smokers they resent being
  told what to do, just as much as they dont want
  to be patronised

• DESIGN
• A reference to children (e.g. via imagery) shows
  that they are the focal point
• Colours and an image are crucial in order to
  engage visually

• PLACEMENT
• All want to see the sign placed at the entrance
  to the park (e.g. on gates) but also elsewhere in
  the park as prompts

The need to be asked and thanked was key
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Next steps in Play Parks

• Rolled out in a key park initially
• Plan to run post implementation evaluation
• Appetite is such that the roll out is continuing
  before this is done
• Play parks and beaches
• Toolkit compiled and artwork available to buy
• Move of Public Health to Local Authorities
  enabling more rapid joined up working

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Childrens Centres

• Idea of Smokefree Childrens Centres from PH in
  Devon County Council
• Pilot in 7 Centres and 2 in Plymouth

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Childrens Centres

• Brief intervention training usually shown in a
  clinical setting
• DVD of tailored brief intervention
• One scene set in children's centre
• One in a home visit setting

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Other Potential Smokefree Settings

• Work underway on a Smokefree High Street
• Smokefree Shopping Centres being explored
• Social Housing
• Local Authority workplaces
• Local Authority recreation facilities
• ???

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Other Potential Smokefree Settings

• Work underway on a Smokefree High Street
• Smokefree Shopping Centres being explored
• Primary Schools
• Social Housing
• Local Authority workplaces
• Local Authority recreation facilities
• Think through potential benefits to LA
• Talk to other departments
• Ensure you get good internal and media PR
• Involve elected members

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We Want Better Places to

Work
Shop
Live
Relax
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Thank you Andrea.dickens_at_smokefreesouthwest.org.
com