Outreach tools in advising: live and tele-communications

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Outreach tools in advising live and
tele-communications
Nataliya Rozanova, Moscow, Russia Magdalena
Wacisz, Warsaw, Poland Natalia Aulchenko,
Novosibirsk, Russia Tatyana Babkina,
Yekaternburg, Russia
2010 Europe and Eurasia EducationUSA
Workshop Prague, March 21-25, 2010
EducationUSA.state.gov
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Web conferences at the Moscow EAC
Rozanova Nataliya EAC Director/ Senior
Advisor Moscow EducationUSA Advising Center,
Russia
EducationUSA.state.gov
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Web conferences at the Moscow EAC

• Hawaii Pacific University (HI)
• Roger Williams University (RI).
• Wittenberg University (OH)
• Lake Tahoe Community College (CA)

EducationUSA.state.gov
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Web Conference with Wittenberg
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What Do We Need?

• Internet
• Computer
• Web Camera
• Microphone (wireless)
• Speakers

• Projector
• Software (NetMeeting, MSN Messenger, Skype, etc)
• Screen

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Challenges

• Time Difference
• Lack of Equipment
• Poor /Slow Internet Connection
• Advertising

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Where to Find Contacts

• REAC
• Conferences/meetings
• Campus Visits (Pre or after NAFSA)
• Web sites

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Virtual Education FairMission Possible
Magdalena Wacisz Cultural Affairs
Specialist/Educational Advisor US Embassy Warsaw,
Poland
EducationUSA.state.gov
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First steps
Decide on the venue

• - Long-term partner
• - Central location
• Good internet connection
• Equipment availability

• Couple of rooms available
• Possibility to place partitions
• - Venue working hours till late
• afternoon
• - Open access to public

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First steps
Decide on the target audience - High school or
university? - Not limited to one geographic
area - Make sure you are in touch with teachers -
Its the quality not the quantity than counts!
EducationUSA.state.gov
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American universities

• Invite both private and state schools
• Include technical institutes
• Include small and big colleges

• Include institutions that often host
• students from your country
• And also those that students
• havent heard about before

EducationUSA.state.gov
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Whats next?

• You need a concise program with presentations on
  most important issues for your students
• Include US embassy diplomats Public Affairs
  Section officers, Vice consuls, etc
• You need young people in panels
• Invite representatives from testing centers
• Make sure you offer some pizza break ?
• Always allow time for questions!

EducationUSA.state.gov
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Students Guide to Study in the US Workshop
for High School Students organized by the US
embassy in Warsaw Venue Public Library, ul.
Koszykowa 26/28  Tuesday, November 24,
2009 1400-1410 Welcome/Introductions Lisa
Helling, Public Affairs Officer, US Embassy
Warsaw 1410-1420 EducationUSA Your Guide to
US Higher Education Chuck Ashley, Cultural
Attaché, US Embassy Warsaw 1420-1440 U.S.
Undergraduate Education/Choosing the Best College
for You Ola Augustyniak, Educational Advisor,
Polish-American Fulbright Commission 1440-
1540 Why study in the US? Moderator Dr.
Katarzyna Pisarska Director of the European
Academy of Diplomacy (Fulbright student,
Harvard University) Katherine Cioch (Fulbright
Student, Loyola University, Chicago) Marta
Rozmyslowicz (Fulbright student, University of
Pennsylvania) Maciej Kowalski (Graduate of the
University of Michigan) David McGuire
(Cincinnati, Ohio)QA1540 -1600 pizza break
and networking 1600-1620 Financing your
Education Maria Brzostek, Cultural Specialist,
US Consulate KrakowPreparing a Successful
Application1620 1640 Applicants calendar
Magda Wacisz, Cultural Specialist, US Embassy
Warsaw 1640 1700 Prepare for SAT/TOEFL
exam Ms. Patricia Shappell , Mr. Dale
Kemp College Advisors, The American School of
Warsaw 1700 1720 Basics on US Student Visas
Candace Faber, Vice Consul, US
embassy 1720-1730 Wrap-up Chuck Ashley,
Cultural Attaché, US Embassy Warsaw
1730-1830 Virtual student fair (moderated by
Chuck Ashley and Magda Wacisz) Learning by
doing connect US College representatives with
Polish students! (Skype connection with
representatives from couple of International
Offices at American Universities/colleges)
EducationUSA.state.gov
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Make sure you have

• Folders with program, university leaflets,
  EducationUSA materials
• List of the participating universities and
  contacts
• Basic info table
• Lots of business cards!

EducationUSA.state.gov
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Lessons learned.

• Allow more time for Skype connection
• Back-up contacts if connection doesnt work
• More working stations and smaller groups
• Back up questions for Skype connections

EducationUSA.state.gov
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Novosibirsk EAC Activities
Aulchenko Natalia Educational Advisor/American
Councils Regional Office Director Novosibirsk,
Russia
EducationUSA.state.gov
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TOEFL iBT preparation WorkshopMoscow-Novosibirsk
EACs Skype conference
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EducationUSA.state.gov
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Western Siberia Region

• 6 oblasts and republics
• 8 cities
• Population - 12 million people
• 150 universities, academies and branches
• Distances from Novosibirsk 250-650 kms

EducationUSA.state.gov
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Western Siberia EducationUSA network

• Participants Universities International
  Relations Departments, Regional libraries, other
  friends of advising.
• Graduate Admissions Workshops in Novosibirsk
• International Education Days in all regional
  cities

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Graduate Admissions Workshop in Novosibirsk

• 2 days, 11 cities in Western Eastern Siberia

2009
2008
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Graduate Admissions Workshop

• Including
• Universities search training
• TOEFL iBT registration training
• USG programs alumni presentations on essay
  writing strategies

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International Education Days in Western Siberia
Barnaul
Novokuznetsk
Kemerovo
Krasnoyarsk
Biysk
EducationUSA.state.gov
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Graduate Admissions Workshop, Far East extension,
February 2010
Vladivostok EAC
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Promoting your center through outreach activities
Tatiana Babkina EducationUSA Advising
Center, Yekaterinburg, Russia
EducationUSA.state.gov
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VIP Contacts

• Universities International Cooperation
  departments
• Teachers/faculty
• American Corners
• Alumni
• Fulbright students and scholars
• English Language Fellows

EducationUSA.state.gov
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Partnering with universities

• International Cooperation Departments
• Meet them in person
• Ask them to include you in their annual plan
• Freshmen Days
• EACs billboards, monthly plans
• Recruitment for USG programs exceptional chance
  to attract lots of students to your presentation
  and promote EducationUSA

EducationUSA.state.gov
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Partnering with teachers
Teachers are important people in a students
life spokespersons for education primary points
of contact
EducationUSA.state.gov
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Where can we come in?

• American studies lessons in high schools and
  universities (system of Education, admission,
  financial aid, students life)
• Practical training for Marketing students
• Press-conference training for journalism students

EducationUSA.state.gov
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Partnering with American Corners

• Joint outreach projects
• Welcome to American Center presentations
• Library Lovers Month (Feb)
• Back-to-school Month (Aug-Sept)

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Other contacts

• Work Travel program providers (PDOs for
  hundreds of students, great feedback)
• Youth organizations and clubs

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Other contacts

• Orphanage for gifted children (music)
• Sports schools/clubs (good candidates for sports
  scholarships)
• English language courses
• American organization (IREX, Open World, American
  Councils)
• Alumni

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Tips and Advice

• Put your partners needs first
• Choose timing carefully
• Select appropriate format
• Give freebies!
• Collect feedback

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Thank you for your attention!

• Good luck with your virtual
• and personal connections!
• Its worth every minute of your work!
• QUESTIONS?

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