Personal Branding for Librarians

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Personal Branding for Librarians

• Meg Canada

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What is a personal brand?
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Getting Started Elevator Speech/ Personal
Information

• What are you going to share. What are you going
  to hold back?
• You are a brand whether you choose to see
  yourself that way or not Chris Brogan
• Think about what you have to offer in the
  workplace and on the Web.

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What do you find in a vanity search?

• SEO/SEM
• Your URL
• Owning your online identity
• Google Profile

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Getting Started Usernames
Create a Username
Think something that wouldnt make your family
cringe. One word no spaces. Keep it consistent
across networks.
Great Usernames ( Use your name if you
can) LuLuGrimm (real name Lisa Grimm) PRMoxie
(real name Mary Lower) MNHeadhunter (real name
Paul DeBettignies) Not so great choices pjbfcp
(real name Pete Barry) l1br4r14n (real name
Jonathon Smith) megcanada02 (real name Meg
Canada)
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Putting your best foot forward

• Elevator Speech
• Usernames
• Photographs

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Network and Tone

• LinkedIn
• Facebook
• Google Profile
• Twitter
• Plurk/FriendFeed/Identica
• MySpace
• Extendr
• Flickr

• Friendly
• Casual
• Candid
• Professional
• Creative
• Personal

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OH (Overheard) on Social Networks

• Librarian1 WHAT IS IT WITH PEOPLE? Bring...
  Your... CARD! You tell your kids "Now put that in
  your wallet so you know where it is." DO THE SAME
  DAMMIT!
• Librarian2 my fave is when people said they left
  their library card in the car... I always made
  them go get it. ) I like being evil.
• Librarian1Oh that PISSES me off. You drove to
  the library in your car and left it there, that
  means you're STUPID or LAZY or BOTH.
• Librarian2 I love the big sigh followed by, "do
  you really need me to go get it?" Then I respond
  "do you really want these DVDs?"
• Do you want to hire either of these people
• after reading this exchange?

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Great Example Sarah Houghton-Jan
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Great Example Bobbi Newman
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Reading

• Me 2.0
• by Dan Schwabel

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Where to get started

• Branding without a blog.
• Musts Maybes
• LinkedIn Facebook
• Twitter Flickr
• Google Profile maybe a blog?

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Blogging and beyond

• Blogger
• Wordpress
• LiveJournal
• Tumblr
• Posterous