Smart Move Going for Growth

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• Smart Move Going for Growth
• Doubling the use of buses and coaches
• Patrick Van Impe
• Secretary General Busworld
• Birmingham, November 3rd

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Smart MoveThe Movie
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About Smart Move
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What is Smart Move?

• Smart Move is a global awareness campaign,
  advocating a greater use of collective passenger
  transport by bus and coach worldwide, initiated
  jointly by the IRU and Busworld during Busworld
  Kortrijk 2009.
• Smart Move is endorsed by the bus and coach
  industry, manufacturers, suppliers and,
  ultimately, all professionals and individuals who
  share the rationale and objectives of the
  campaign.

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Why are we campaigning?

• Buses and coaches are
• One of the most environmentally-friendly, safe,
  flexible and affordable means of transport
• Offer an optimal response to a range of
  mobility-related challenges, such as climate
  change, road safety, congestion, social inclusion
  and connectivity
• And as such have the largest potential to
  contribute to doubling the use for many reasons
  (flexibility, private initiative, potential
  related to road use etc.).
• .

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Why are we campaigning?

• Regrettably, citizens, politicians and mass media
  are often unaware of this reality. On the
  contrary, buses and coaches are often wrongly
  associated by politicians and the public with
  problems commonly attributed to road transport,
  such as pollution and congestion.
• This misperception has led to a situation where
  buses and coaches are not only underperforming in
  terms of use and contribution to society but also
  suffer from political negligence and often
  ill-informed, improper and even restrictive
  legislation.

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Campaigns objectives?

• The Smart Move campaign aims at changing this
  state of play by providing to policy and opinion
  makers updated facts and figures to ensure an
  informed debate in policy-making processes and
  tools to encourage people to switch from cars to
  buses and coaches whenever possible.
• By documenting and advocating the implementation
  of policies that support and incentivise bus and
  coach travel at local, national, regional and
  global level, hundreds of millions of cars can be
  taken off the road, thus dramatically
  contributing to road safety and carbon reduction
  targets of governments throughout the globe, to
  everybodys benefit.

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Campaigns objectives?

• The industry itselfBus operating companies,
  manufacturers, suppliers, agents are also
  addressees of the campaign. Actually, it goes
  here about a shift of our industrys mindset,
• The industry should be proud of what we do for
  customers and society and
• Further improve its key competences, (offer,
  services, safety, environment etc.) so that the
  industry does its part of the deal in doubling
  the use. We have to remaiin the champions in our
  core competences.Doubling the use means
  efforts by politicians, but also efforts by
  industry itself.

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Why are we campaigning?

• The aim of Smart Move is therefore to raise
  political and media awareness, in order to double
  the use of bus and coach transport at EU level
  and beyond. In Europe alone, such an increase
  would have the following impact
• A reduction in CO2 by at least 50 million tonnes
  per year
• A reduction in fatalities on EU roads and
  streets, by more than 3.000 per year  
• A spectacular fall of congestion in cities at
  zero cost for taxpayers, as a result of the
  expected 10-15 reduction in car traffic  
• The creation of 4 million new jobs.
• Remaining the champions in the field of our core
  competences.

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Some results

• 82 committed partners around the globe
• Thousands of individual companies supporting the
  campaign
• Over the past year, Smart Move has gained
  foothold
• in the Middle East
• Russia
• Asia
• and the Pacific.
• Green characteristics of bus and coach transport
  were also promoted at the United Nations COP15
  global summit in December 2009.
• Finally, the European Parliament also has
  integrated Smart Moves objective of doubling the
  use of buses in its June 2010 report on a
  Sustainable Future for Transport in the European
  Union, which will serve as a basis for designing
  the strategic EU White Paper on Transport Policy
  for the period 2010-2020.

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Smart Move is gaining global momentum with 82
committed partners around the world sharing the
values and advocating the objective of Smart
Move.
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Smart Policies

• Smarter mobility and travel choices can be
  achieved by
• Properly informing oneself and others of the
  benefits of passenger transport by bus and coach
  Read through the various sections of the Smart
  Move website. Discover the best practices and
  implement them or make them known to those who
  can!
•  Using and promoting the use of buses and coaches
  (cfr. Greener Journeys)
• Giving priority to buses and coaches
• Special bus and coach lanes
• Priority at traffic lights
• Sufficient coach parking areas near city centres
  and tourist attractions with appropriate
  facilities and signage.

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Smart Policies

• Smarter mobility and travel choices can be
  achieved by
• Authorities should help promote and improve
  ticketing systems and interchange facilities to
  allow quick and convenient transfers between
  different modes of public transport.
• They should stimulate cooperation between the
  different transport modes.
• Authorities must also ensure equal fiscal
  treatment (excise duties, VAT, etc.) between all
  transport modes.

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Smart Policies

• Smarter mobility and travel choices can be
  achieved by
• Providing funds for infrastructure improvements
  and better services Authorities must invest in
  improved road infrastructure, including
  multimodal bus and coach terminals, to allow
  buses and coaches to optimise their services in
  conjunction with those of other transport modes
  for the benefit of the individual passenger and
  society as a whole.
• Authorities should support the contracting out of
  public transport to private bus and coach
  operators, as these often provide the most
  cost-efficient solutions.

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Smart Policies

• Smarter mobility and travel choices can be
  achieved by
• Boosting public-private partnerships  Bus
  operators are already reaping the benefits of
  their commitment to improve their fleets and
  services. Local authorities are also enjoying a
  return on their innovative approaches to
  transport strategy and planning. The net result
  is renewed consumer confidence exemplified by the
  modal shift to buses that is occurring in many
  countries, cities, towns and rural areas across
  the globe.
• To realise the full potential of coach tourism,
  local authorities, coach operators, businesses
  and tourist attractions must continue to work in
  partnership and provide conditions in which coach
  travel can prosper. Adequate parking facilities,
  pick-up and drop-off points together with
  suitable access to amenities are essential if
  authorities want to make their localities even
  more welcoming to coach parties.

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Industry examples
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How does it work?

• The Smart Move is a Smart Campaign
• Embracing the bus and coach community and
• Using its multiplying effect
• Everybody investing its fair share, no mather
  how modest it is.
• www.busandcoach.travel is at the heart of the
  campaign
• Exchanging and Showcasing best practices
• Succesfull campaigns
• Providing facts and figures
• Providing communication tools
• Policy requirements
• Etc

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www.busandcoach.travel Industry initatives
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www.busandcoach.travel downloads
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www.busandcoach.travel Best practices
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What about you?
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How can you be of help?

• Join us at www.busandcoach.travel
• Inspire yourself and download the necessary
  tools
• Spread the word !
• Forward us through info_at_busandcoach.travel
• Your best practices
• Your facts and figures
• Ideas and proposals
• Your realisations, your campaigns
• Etc.
• Every contribution, no matter how modest it is,
  is valuable.

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How can you be of help?

• Shaping our future by working together is a
• Smart Move!
• Thank you