Public Relation Campaign

1
Public Relation Campaign
Public Relation 1
Running Head PUBLIC RELATION CAMPAIGN

• Smith System Consulting

2
Public Relation Campaign
Public Relation 2

• It is a program of promotional activities
  planned to attain a definite objective.
• It can assist Smiths System Consulting in
  developing its image and position of its
  business.
• For addressing its security issues a public
  relation campaign will be effective.
• By designing a new campaign the company can
  effectively improve the attitude of the
  customers.

3
Designing Public Relation Campaign
Public Relation 3

• Identification of the target audiences and
  public.
• Make determination regarding the medium of
  communication.
• Develop a framework of public relation campaign.
  
• Phrase message for communicating with customers.

4
References
Public Relation 4

• How to establish a public relation campaign.
  (2009). Retrieved April 9, 2010, from
  http//www.esmalloffice.com/SBR_template.cfm?DocNu
  mberPL12_3000.htm
• Peck, H. Christopher, M. Payne, A. Clark, M.
  (1999). Relationship marketing strategy and
  implementation. Butterworth-Heinemann
• Roadmap for a Public Relation Campaign. (2010).
  Retrieved April 9, 2010, from http//www.docstoc.c
  om/docs/9480304/ROADMAP-FOR-A-PUBLIC-RELATIONS-CAM
  PAIGN