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C4N2W2???

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Web2.0???????
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Channels
T
actic
s
T
echnolog
y
TV/cable
Coupons
Personalization
Radio
Customer promos
New channels
Search
Magazine

T
rade promos
Site merchandising

W
eb sit
e
Newspaper
Sales force
Customer database
Online ads
Outdoor

W
eb analytic
s
Email
Metrics
Direct mail
Brand monitoring
Blogs
Reach
Content syndication
Interactive TV
Frequency
Podcasting
Metrics
Kiosks
Mobile ads
Conversion rates

V
iral/WO
M
Cost per sale
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Technology
Cheap hardware and software
reach the masses.
Computing power migrates
to the edge of the network.
Technology increases the speed
and force of social change.
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Social forces shape technology
development and custom applications.
Social change
Aging consumers look to technology
to support families and communities.

Y
ounger generations pioneer the us
e
of personal networks and viral communication.
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7/17/2015
Ed Chang
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picture source http//www.sis.pitt.edu
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??? Cloud Computing
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??? Cloud Computing
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