Unit 2: The Digital Economy

1
Unit 2 The Digital Economy

• Strand (a)
• use the internet to find and investigate a
  suitable transactional website, independently.
• Strand (b)
• produce diagrams that give a complete and
  accurate picture of the chain of events, leading
  up to and triggered by, an online purchase and
  the associated flow of information.
• Strand (c)
• A description of potential threats to customer
  data collected by organisations via their
  websites.
• Strand (d)
• create a customised database structure and
  extract meaningful information to identify
  trends.
• Strand (e)
• Evaluation of the performance of the database and
  own performance.

2
Strand (a) Transactional websites

• Organisations are split into three categories
• Commercial - trade in a competitive market
• Public - funded by taxation and controlled by
  government
• Non-profit or charitable funded by donations
• Activity 1 complete on paper (5 mins)
• Discuss

3
Use of ICT

• ICT is the heart of many organisations. Uses
  include
• Market goods and services
• Present and exchange information
• Capture and process customer information
• Control stock
• Distribute goods
• Manage finance
• A major factor in driving any business is the
  availability of customers.
• The massive growth of potential customers
  connected to the internet allows organisations to
  sell and promote their products outside of normal
  trading hours.

4

• Activity
• 1 Why do organisations develop websites for
  what purposes?
• 2 Review the following websites (15 mins)
• Tescos www.tesco.com
• London Ambulance Service
• www.londonambulance.nhs.uk
• British Heart Foundation www.bhf.org.uk
• List at least three purposes of these websites.

5
Organisations and the Web

• What are the advantages for organisations to
  have their own web site to promote and sell
  products?
• Wider customer base
• 24/7 trading
• Low setup and running costs
• Extend product range to Internet specific
  products
• Faster response times
• Real-time sales information
• Customer service - feedback

6

• What are the advantages for customers to buy
  products on the Internet?
• 24 hour access
• Quick and convenient
• Can select delivery type and dates
• Special Internet deals
• Ideal for house bound
• On-line support
• What are the disadvantages for customers?
• Security
• Cannot see items
• Returning items may be difficult
• Can instil laziness

7
Features of Websites

• Activity 2 Page 120
• www.nhsdirect.nhs.uk
• www.besttreatments.bmj.com
• Activity 3 Page 121
• www.bhf.org.uk
• Activity 4 Page 121
• www.army.mod.uk
• www.met.police.uk

8
Homework - Website Features

• View the following website www.evanscycles.com
• and one of the following commercial sites
• Tescos, Asda, Sainsburys, Waitrose
• Make a list of the features that you can find
  and how these are achieved. You can use
  screenshots (cropped) to support your findings.
  Some of the things that you are looking for could
  include
• Presenting products and information
• Capturing customer information
• Marketing
• Selling
• Searching what sort of search (quick, advanced,
  selection)
• Customer support email, FAQ, live chat.
• Write a brief evaluation of the websites
  investigated.