AT

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ATT and Cisco Alliance Overview
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ATT and Cisco Relationship Led to Formal
Alliance Thats Focused on the Customer
Technology Enhance networks to meet customers
evolving quality and reliability standards
Go-to-Market Incent sales teams to collaborate to
better understand customer needs
Customer Requirements
Network Quality and Joint Planning Ops Reviews
Customer Opportunity Committee
Product/Services Develop new customer-focused
managed services and capabilities
Market Sensing Executive Team
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ATT and Cisco Alliance Advantages

• Joint Solution Development
• Joint development of 20 Cisco network-based
  managed services to drive managed services growth
  with emerging technology.
• As an alliance partner, ATT uses Ciscos
  products widely throughout the ATT IP, frame and
  metro optical networks.

• Executive Alignment
• ATT and Cisco senior executive commitment to
  evolve relationship to new levels.
• ATT and Cisco product management, labs, and
  business units aligned to assist in developing
  and accelerating new services and features into
  the marketplace.

• Sales Collaboration
• ATT and Cisco sales, marketing, and technical
  resources committed to work together to win in
  the marketplace.
• Product introduction and support teams aligned to
  deliver improved time to market.

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ATT and Cisco Collaboration Addresses Current
Customer Challenges to Meet Critical Security
Needs
BGP Announcement
3. Divert only targets traffic
2. Activate auto/manual
1. Detect
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ATT and Cisco Collaboration Addresses Current
Customer Challenges to Meet Critical Security
Needs
Concept to Market Availability in Three Months!
4. Identify and filter the malicious traffic
5. Forward the legitimate traffic
6. Non-targeted traffic flows freely
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ATT First Service Provider in North America to
Receive Cisco Powered Network Quality of Service
Certification for Managed Metropolitan Ethernet
Service
http//www.sbc.com/gen/press-room?pid4800cdvnne
wsnewsarticleid22404
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ATT and Ciscothe Best Alliance to Meet Your
Needs!

• High-quality, highly reliable networks
• Aggressive industry SLAs
• Network quality review process

• Managed services Offerings meet a wide range of
  customer requirements
• Twenty options spanning voice, VPNs, security and
  metro optical

• Commitment to lead in delivery of new features,
  services
• Alliance Solution Collaboration Alignment
• Customer Review Council

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Taking the Alliance Message on the Road

• Trade Shows/Customer Events
• Networking Leaders Forum
• Focus 2006
• GlobalComm
• Branch Events
• VoipZone Road Shows
• SCG Technical Forum
• Enterprise Technical Forum
• Sales/Support Team Training
• Secure IPC
• The Right Choice in Voice/Security First
• Managed Services Update Calls

Quarterly Executive Newsletters
Executive Interviews
ATT and Cisco Go-to-Market Portal
Success Stories
Sales Advisories
Weekly Segment Newsletter
SPA and ATT.com Websites
SPA Monthly Results Report
Targeted Joint Account Planning
All For One Partner-related Sales Incentive
Program
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Keys to Success ATT and Cisco Alliance
Use the defined engagement models
Account Planning
CustomerEvents
Customer Opportunities
Solution Collaboration
to exceed customer expectations, gain
time-to-market advantages, and deliver market
leading solutions.
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ATT and Cisco Industry-Specific Alignment
Cisco and ATT Extend Quality Care with
IP-Videoconferencing ATT and Cisco will team up
at the HIMSS conference (Healthcare Information
Management Systems Society) being held February
12-16, 2006, in San Diego to demonstrate the
capabilities of IP-Videoconferencing. HIMSS is
the healthcare industrys largest and most
strategic conference for senior IT management and
business professionals, helping to lead the way
to transforming the healthcare industry. The
ATT/Cisco booth-to-booth video demonstration
is designed to illustrate the potential of
Collaborative Care leveraging Cisco Medical Grade
Network solutions, delivered over the powerful
and industry leading ATT IP MPLS-enabled
network. This Cisco Powered Network provides the
performance and economies of scale necessary to
improve operational efficiency and deliver on the
ultimate goal of increased patient safety and
care.