????????M

1
??????????

• 2002???????
• ?? ?

2
???????????????(1)

• ???????????????
• ????????MA???????
• ????
• ????

3
???????????????(2)

• ?????????
• ???????????

4
???????????

• ?????????
• ????
• ??????
• ???????
• ?????????
• http//www.geocities.co.jp/Hollywood-Stage/4989/hi
  story.html
• ?????

5
????????????????

• ?????????
• ??????(?????)
• ?????????(AOL???????)
• ???????????????????(???)
• 20???????(????????????)
• ??????(???????????)
• ??????????SKG
• ???????????
• http//www.hi-ho.ne.jp/hidzilla/links/movie.htm

6
?AOL???????

• ??????????
• http//www.eigafan.com/abroad/business/2001/1120/i
  ndex.html
• ??????
• http//www.aoltimewarner.com/flash.adp
• ??????

7
?????????

• http//www.worldwideboxoffice.com/

8
????????????????

• ????(????)____/6??????DVD______/9????????___
  _______/912???????????
  VOD_________________/1018???
  ?????_________________________/24
  30??
  ???
  ?
• ????????????????????

9
????????????????????

• ??????????????
• ??????????????????
• ????????????????????
• ???????

10
?????????????????????(1999?)

• ?? 64.7
• ???? 54.1
• ???? 80.5
• ??? 78.6

11
??????????????

• ? http//www.starwars.com/

12
?????????(1.????????????)

• ????3,770???/?
• ??????????(1900???)
• ??????????????????
• ???5,150???/? ??????????2,453???/? 7,603???/?
• ? ?? -?? ?5,703???/?
• ??????????????(?????????????????????????????????)?
  ?????????
• http//www.eigafan.com/abroad/business/2000/1212/a
  b_1212.html

13
?????????(2.??????????????)

• 1????????????????????
• http//www.mahlesq.com/htm/pub20.htm
• ??????????1???????????55??????45????????????
• ????????(?????)?????
• 1.??/?????????????
• 2.?????????/???????
• 3.??????????????????
• 4.??????
• ??????(??????????)
• ???????????????????

14
????????

• ??????
• ???60-70
• ????30-40
• ????????
• ??????????
• ??????20
• ???????????????????????

15
?????????????????

• ??????
• ?????????
• ????????????
• ???????
• ???????
• ?????????

16
?????????????????????

• AOL??????????
• http//finance.yahoo.com/

17
???????

• ?????????????
• ?X????????

18
????

• ??????????????????????2001??
• Midori Mahl???????????
• http//www.mahlesq.com/index.html
• http//www.eigafan.com/abroad/business/main.asp
• ?????????????????????????????2000??
• ???????????????????????2002??
• ?????????????????????????2000?6??
• http//www.mof.go.jp/jouhou/soken/kenkyu/zk030/zk0
  30h.pdf