Competition

1
Competition Sustainable Strength of High-Tech
Companies in U.S., Europe, Worldwide(21????????
?????)
2005?8?12? VLSI Design/CAD Conference, ?????

• ????? IEEE Fellow
• Synopsys Corp. (??) ???????????? (????/??)
• ???????? ?????

???????? ?????? ??????
2
21st Century

• Global Competition
• U.S. Intel, AMD, Micron, TI, Freescale,
• Qualcomm, Broadcom, Altera, Xilinx, nVidia,
• Europe ST, Infineon, Philips, Nokia
• Japan Renesas, SONY, Fujitsu, Toshiba
• Korea Samsung, Hynix
• Taiwan MediaTek, Via, CMO, etc
• Global Collaboration
• Foundries TSMC, UMC
• CAD vendors Synopsys, Cadence, Mentor Graphics,
• IP vendors ARM, 1-T SRAM,

3
21st Century ?? ??

• Conventional chips
• CPU, DRAM, SRAM
• Beyond-PC chips
• Cellular phone, WLAN, i-Pod
• Flat-panel display
• SoC mixed-signal
• Flash memory
• etc

4
Technical Challenges/Solutions

• Billion-transistor integration
• Nanometer technologies (yield)
• 90-nm, 65-nm, 45-nm, 32-nm, etc
• Design-for-manufacturability, Design-for-yield
• Closer ties Foundry, CAD, Design Houses
• IP re-use
• Full-chip verification
• Post-layout
• IR drop, signal integrity, crosstalk analysis
• Power minimization

5
????

• Global resource/cost allocation
• E.g., Key RD in U.S.
• Operation QA in Asia, such as India, China
• E.g., Intel branches in Panag
• IP/Patents protection
• Partnership
• Joint venture in new fab. Development/Production
• Strong ties with universities
• Customer-oriented

6
????

• Across-globe interaction
• Dealing with various cultures, e.g. Japan, Europe
• International conference calls, webex
• Versatile skills
• ??Technical
• ?? Communication expanding vs. shrinking
• ?? Management projects, people
• ?? Sales, Marketing mind-set
• Change-oriented, flexible
• Start-up, conglomerate, and cycling

7
????????????????

• ????????????????????????????????,????????????(Feb
  . 01, 2005 ??? A15-??????)
• ?????????????????????
• ?????????????????
• ????????????????
• ??????????????????
• ???????????????????

8
Mark Twain ???? ???

• Where I was young, I could remember anything
  whether it happened or not.
• Quoted by Prof. Leon Chua ????? UC Berkeley
  (recipient of 2005 IEEE Field Award, Kirchhoff
  Award) at 2005 IEEE CNNA International Workshop
  at ???? on May 30, 2005

9
???,????? (????????)

• ?????????,
• ????????,????,??????
• ????,????,???????
• ???,???????????????????????
• ???????????,??????????????????,????????,??????
• ????????????????????,????,????,??????
• ????,????,??????????????,?????

10
????????

• A. ??? (????)
• Systematic,Deterministic
• ?????? (????)
• B. ?? (??,????)
• Random,Stochastic
• ??
• ?? (Initial Condition)
• ?? (Well Switching)

11
????????? ?!

• Does current EE/CS (life-long) education meet the
  needs
• Technically?
• Inter-domain skills?
• Versatile-wise?
• Inter-person skills?
• Inter-cultural skills?
• Advocate High-Tech Education in 21st Century
• Shall be highly different from 20th Century
• Could be very different from previous decade

12
Leave Blank (on purpose)
13
?? Reflection-1

• ??????????
• Bin Han (??)
• Gladiator (????)
• The Rock (????)
• ????????(??)
• ???????? ?????????
• ????? (???????)
• ??? ???? (08/10/2005, A15)

14
?? Reflection-2

• ?????????
• 19?? /20??
• ??? (??)????(??)????(??)????(??), etc
• (21??) ??????
• ??
• ??
• ????????
• Doctor of Philosophy ?

15
(personal, you can skip)?? Reflection-3

• Life Science
• Search and Re-Search (???)
• ? 2004?,?? 22? ?10 ?? (??)
• ? 2005?,???,???? (??)
• ??????????
• ? 2005?,?????????,???? (??)
• ???????????
• Challenges -gt Opportunities -gt Advantages
• ???????,?????
• (??? ???)

16
??2005?2? ????21?? ???????? (?????????)

• ?????? ??
• (2?1?)??????? ???IC?????
• (2?2?)??????? ????? ???????

17
????????????

• ????????
• ???????
• ???????
• ????????
• ??????? ???? 01-18-05 ????
• ??????,??????????
• ?????????????????
• ???????????
• ???????,??????????????
• ???
• ?????????????

18
??????? (????) ?

• Karl Marx???????????
• ???????????(???)
• ??????????(???????)
• ??????
• ??????????,??????????????????,????
• ????????????????,????????
• ?? ??????
• 2003 ? 12 ? 1 ? ???? (TIME Magazine)
• First they ignore you. Then they laugh at
  you.
• Then they fight you. And then you win.

19
?????? Negotiate

• ??????, ?? ??????
• ????, ???????
• ???????
• ???????(deserve), ???????????? (negotiate) ??
• ??, ??, ??, ??

20
????????

• ???????
• No need to worry about living
• ????????
• No specific expectation, i.e. very flexible
• ?????? (????)
• Be brave. Try ones best. Try the best.
• ( It's not a BUG, it's a FEATURE! )

21
21 ??

• ?????????????????
• ?????????????
• ?? !!