Competition

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Competition

• Unit 1
• Topic 1.1.4

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Lesson Objectives

• Must learn to analyse competition
• Should learn to understand strengths and
  weaknesses of a business
• Could learn to evaluate opportunities to get
  ahead of competition

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Starter

• Brain storm What is competition?

Competition
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C. Having better products
D. Dealing effectively with complaints

• Being
• cheaper
• than rivals

Starter Write 1-5 in book Then match to a letter
B. Having a reputation which allows you to charge
more
E. Providing customers with good service
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C. Having better products
B. Having a reputation which allows you to charge
more
E. Providing customers with good service
D. Dealing effectively with complaints

• Being
• cheaper
• than rivals

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Analysing the Compeition

• A business must be aware of competitors and what
  they are offering-
• Product Range
• Quality
• Design
• Selling Experience of competitor
• After-Sales Service
• Price
• Brand Image
• Suppliers

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Competition

• To stay competitive, a
• business will aim to
• match or beat
• competitors on.....
• now describe what
• these factors mean and
• why they are important

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Analysing the Compeition
9
Plenary
10
Homework

• Think of a business idea. Identify and describe
  the market segments who might be interested in
  each style.
• Think about your competitors all the other
  businesses selling products similar to yours
  and decide how you will position yourself in this
  market.
• Depending on the position you are aiming for you
  need to make decisions on
• Quality
• Selling experience
• After-sales service
• Price
• Brand image
•  
• Decide on how you will try and establish your
  brand in the market logo, catch-phrase,
  publicity...