What is design?

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What is design?
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A definition?

• Design is everywhere. Its what drew you to the
  last sneakers you bought and it's what made
  texting possible.

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• Its made buses able to carry bikes and it made
  Hannah Montana RIDICULOUSLY famous.

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• Its driving whole business cultures and
• making sure environments from hospitals to
  airports are easier to navigate.

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From a concept or idea (left) to real thing
(above)

• Design could be viewed as an activity that
  translates an idea into a blueprint for something
  useful, whether it's a car, a building, a
  graphic, a service or a process. Design Council

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• While design is a part of virtually all
  aspects of our daily life, good (or conscious)
  design isnt.
• Just look around. You are in a cinder block
  school. What were the driving ideas behind the
  design of this school? Budget? Beauty? A nice
  relaxing natural place to learn in?
• See what I mean

Mmm, friendly.
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So DESIGN is everywhere, in everything.But GOOD
design is not.
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In terms of learning about design.We are going
to start with the basics first.
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Elements Principles of Design

• good design is all about this

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The Elements of Design

• These 6 ingredients are used to create a design
• 1.shape
• 2.space
• 3.line
• 4.texture
• 5.value
• 6.colour

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Shape
(think form)
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space
(think distance in between things)
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line
(think thinish mark made by something )
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texture
(think the look/feel of the surface )
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value
(think degree of lightness or darkness)
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colour
(think yummm..delicious)
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The Principles of Design

• The principles are how you decide to put all the
  elements together.
• You can make a zillion choices when doing this.

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The Principles of Design

• 1. proportion
• 2. balance (symmetry)
• 3. rhythm / pattern
• 4. emphasis (focal point)
• 5. variety
• 6. contrast
• 7. unity
• 8. movement

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Examples
This image uses the elements of shape, space,
colour, value texture. The principles used here
are repetition, variety of proportion, contrast
(light vs. dark) , movement and rhythm.
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The trick is to be able to explain how they (the
principles are used). Ie Here we have a pattern
inifying the background, bright variety of colour
across the foreground, a large central face is
emphasized and there is a sense of repeated
pattern by the three front figures (essentially
the same pose).
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You try talking about the principles How are the
elements put together?