Q.2

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Q.2 Drawing on information presented in the film
The Corporation the pathological pursuit,
discuss the major concepts and their illustrative
examples to identify the covert techniques
marketers use to get their brands into our homes
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• 6 Ps
• Privatization of the commons
• Pollution permits
• Product ads child nagging
• Perception management
• Private celebration
• Patenting

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• MNCs Covert techniques of marketing
• 1. Privatization of the commons
• Wealth creation or wealth usurpation?
• Public trust or profit making?
• Neoliberalism in sheeps clothing

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• Neoliberalism in sheeps clothing
• The market dominates under corporate control
• Deregulation of capital flows and investments
• Deregulate market and financial speculation
• Remove government or state or union restrictions
  against making corporate profit, by ignoring
  rules of production, services and workers

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Corporate ploys To change the perceptions of
the public and community good to individualism
and individual responsibility.
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• 2. Pollution permits
• Price for pollution
• Permit to pollute the environment
• Against development in poor countries Foreign
  aid to DW to buy the old, polluting technology
  from the AICs

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• 3. Researching Product Advertisements Child
  nagging
• Mindless consumers of fashionable goods
• Mould children into desirable desiring
  consumers (Children conform to company ads, not
  to parents caution)
• Corporatization of consumers from cradle to grave
• Delegitimize alternative paths to development?

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• 4. Perception management
• Corporations advice the way of living and
  thinking, not merely encourage consumers to buy
  their products
• Corporations share a communitys wish to be free
  of crime Pfizer and New York subway
• Suggest to citizens that they should love their
  corporations and favour lowering corporate tax

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• 5. Private celebration
• Take over public space Gardiner expressway
  logos of corporate Canada
• All American town Disney town - branding of
  public spaces
• Tradition quality branding

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• Undercover marketing
• Undercover messages Placements Brand baiting

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• 6. Patenting intellectual property rights
• Micro-organisms
• U.S. Supreme court allowed patenting of
• microbes
• Human genome research
• Corporations have patented every creature
• on the planet

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• Monsanto Corporation
• Research showed that the bovine growth
• hormone was related to cancer
• Health Canada was silenced
• Monsanto warned that Fox News will face
• dire consequences if it aired the story
• Research reporters of Fox News were fired