Advocate change and awareness

1
Introduction
2
Introduction

• Advocate change and awareness
• Support the developing world, culture and
  environment
• Our people, our world Our people, our
  community
• Discuss Background, Mission, Corporate Social
  Responsibility, Multinational Corporation
  Implications and their ethical position

3
The Body Shops Background

• Opened in the UK in 1976
• Now there is over 1900 stores worldwide
• The Body Shop International has franchisers in
  several countries
• Naturally inspired, ethically produced beauty
  and cosmetics products

4
The Bodys Shops Mission

• Benchmark for the integration of economic
  success, social environmental change
• Success is not measured by financial statements
  but by uplifting human spirits
• Think local, but act global

5
The Founder Anita Roddick

• An outspoken business leader as well as an
  activist
• Several pursuits in social and environmental
  change
• No longer on executive committee but still
  sources new products

6
Conclusion

• The Body Shop has come a long way becoming a huge
  multinational corporation
• Responsibility by acting on high sustainable
  standards
• Act as an example
• Must continue to innovate with ever changing
  environmental and social concerns