Critical Factors in Small Business Development

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Critical Factors in Small Business Development

• Hosted by The University of Iowa Law, Health
  Disability Center
• The U.S. Dept. of Labor
• Presented by Cary Griffin
• Senior Partner
• Griffin-Hammis Associates, LLC

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Critical Factors in Small Business Development
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Critical Factors in Small Business Development
Some of the Facts

• Most Small Businesses Succeed
• 90 of Small Businesses Owned by People with
  Disabilities Succeed
• VR Can and Does Support Small Business
  Development
• WIA Can and Does Support Small Business
• SSA Work Incentives Are Critical

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Critical Factors in Small Business Development
Product/Service

• Environment/Location

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Critical Factors in Small Business Development
Product/Service

• Potential/Feasibility

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Critical Factors in Small Business Development
The 3 Cs

• Customers

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Critical Factors in Small Business Development
The 3 Cs

• Competitors

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Critical Factors in Small Business Development
The 3 Cs

• Capabilities

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Critical Factors in Small Business Development
Marketing Mix

• Niche/Target Market

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Critical Factors in Small Business Development
Marketing Mix

• Price

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Critical Factors in Small Business Development
Marketing Mix

• Distribution

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Critical Factors in Small Business Development
Marketing Mix

• Promotion

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Critical Factors in Small Business Development
Operations

• Tools/Machinery

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Critical Factors in Small Business Development
Operations

• Suppliers

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Critical Factors in Small Business Development
Operations

• Training

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Critical Factors in Small Business Development
Operations

• Contingencies

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Critical Factors in Small Business Development
Operations

• Production Plan

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Critical Factors in Small Business Development
Financial

• Financial Plan including Cash Assets Cash Flow
  Projections Investors Work Incentives Loans
  Break Even Analyses

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Critical Factors in Small Business Development
SSA Work Incentives Include

• Plans for Achieving Self Support (PASS)
• Property Essential for Self Support (PESS)
• Subsidy
• See Hammis Griffin Social Security
  Considerations for Entrepreneurs with Disabilities