Title: Denotation and Connotation
1Denotation and Connotation
2Key Learning Written and oral communication
uses persuasive devices.
Unit Essential Question How do persuasive
devices make a message influential? 0701.5.2,
0701.5.4
Concept Persuasive Devices
Concept Connotative and Denotative Meanings
Concept Fact and Opinion
Concept Slogans
Lesson Essential Questions How do I identify
different types of persuasive devices?
Lesson Essential Questions How do I distinguish
between the connotative and denotative meanings
of words?
Lesson Essential Questions How do I
differentiate between fact and opinion? What are
examples of facts and opinions in advertisements
and other texts?
Lesson Essential Questions What makes a slogan
effective?
3Activator What Does This Mean?
- On your notesheet, write the meanings of these
words - Home
- House
- Residence
- Dwelling
4Activator What Does This Mean?
- The words home, house, residence, and dwelling
all have the same basic definition, but the
meaning of each word is very different.
5Activator What Does This Mean?
- What is the definition of home, house, residence,
and dwelling?
- Where a person lives at any given time.
6Activator What Does This Mean?
- Even though these four words have the same
DENOTATION (DICTIONARY DEFINITION) they all have
different meanings, or CONNOTATIONS.
7Activator What Does This Mean?
- CONNOTATIONS
- Home cozy, loving, comfortable
- House the actual building
- Residence cold, no feeling
- Dwelling primitive or basic surrounding
8Denotation
- Denotation is the strict dictionary meaning of a
word. - Denotation is the literal meaning of the word.
DDictionary
9Connotation
- Connotation is the emotional, cultural, and
imaginative meaning or association surrounding a
word. - A connotation of a word can be either
positive or negative.
C Colorful or Connection
10Examples (AP 1)
- If something doesnt cost a lot, we can call it
either CHEAP or INEXPENSIVE.
This is the DENOTATION of the words inexpensive
and cheap.
- Which word has a positive connotation?
11Examples (AP 1)
- When we put something into something else, we can
call it either INVESTING or GAMBLING.
This is the DENOTATION of the words gambling and
investing.
- Which word has a positive connotation?
12Examples (AP 1)
- When something has never been there before, we
can call that either NEW or UNPROVEN.
This is the DENOTATION of the words new and
unproven.
- Which word has a positive connotation?
13Examples (AP 1)
- When someone is very careful with their money, we
can call them either STINGY or THRIFTY.
This is the DENOTATION of the words thrifty and
miserly.
- Which word has a positive connotation?
14Examples (AP 1)
- If someone is buying a car, and they can choose a
USED or PRE-OWNED vehicle, which has the positive
connotation?
15Lets Practice! (AP2)
- Remember, a word can have a positive or negative
connotation. - Using the words on the next slide, match up the
positive connotation word with its negative
connotation word.
16Lets Practice (AP2)
- Proper A. Weird
- Brave B. Outrageous
- Fascinating C. Smirk
- Hilarious D. Foolhardy
- Smile E. Snobby
17Which Has the Positive Connotation? (AP3)
- Which headline would you be likely to find in the
Cubs hometown paper? - a. Cubs Destroy Cards 5-3
- b. Cards Effort Falls Short
- Cubs Win 5-3
18Which Has the Negative Connotation? (AP3)
- Which newspaper does not favor the development
project? - a. Mall to Destroy 300
- Homes
- b. Mall to Bring 3,000 Jobs
19What Does The Word Chicken Mean In These Titles?
(AP4)
20Class Activity
Word Denotation Positive Connotation Negative Connotation
Chicken Bird fowl food afraid
Dog Mutt, mongrel
Bold
Curious
Slender scrawny
Smart
Pig
Mysterious unique fascinating
Laugh cackle
21Summarizer
- Connotative/Denotative worksheet options.