Taking Control of your Business Leads: Easy as 1-2-3!

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Taking Control of your Business Leads Easy as
1-2-3!
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1. Find your market

• Use a lead generating service (e.g., Service
  Magic, Angies list).
• Purchase lists of potential customers
• Collect data about your customers and use those
  metrics to personalize your marketing

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2. Harness the Power of the Internet

• Invest in an attractive, professional web site
• Add a link on your web site to ALCCs video about
  the importance of hiring professionals.
• Add a link from your web site to your Find a Pro
  listing.
• Use low-cost email marketing programs (e.g.,
  Constant Contact or Vertical Response) to stay in
  touch with past and potential customers
• Co-brand and forward ALCCs Tip of the Week to
  your contacts.
• Use Google alerts to know when youre being
  talked about. Respond to it, post it, tweet it,
  forward it and shape your message.

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3. Leverage your ALCC membership

• Make this part of your professional mantra ALCC
  members better than the fly-by-nights.
• ALCC members invest in education and training so
  we can be the best.
• Use every opportunity to tell people youre an
  ALCC member.
• Partner with other members to refer each other.

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Use our tools

• Use and customize the marketing tools, brochures
  and other templates at www.alcc.com/index.php?opti
  oncom_contentviewarticleid259Itemid225 and
  include them in your materials and on your web
  site.