Electronic Commerce Pre-Course

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Electronic CommercePre-Course
WELCOME
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Electronic Commerce
Introduction
Next
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Introductory Readings
If you are just getting started with Electronic
Commerce, you will find the following links have
helpful information

• A Beginners Guide to Electronic Commerce
• An Introductory site with discussion groups and
  general information
• A Reading List of Topics in E-Commerce

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Suggested Readings
To prepare yourself for the E-Commerce course,
take a look at the following materials

• Readings
• Electronic Commerce Terminology

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A Preview of Key Concepts
Foundation
Internet Glue
EAI
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Concept 1
Internet Explosive Growth
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How the Web Changed Things

• Its Ubiquitous
• Its Graphic
• Its Global
• Its Free

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Three Key Words

• Chaos
• Confusion
• Leverage

-McCubbrey, 2000
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Chaos Drivers

• Rapid Rate of Change
• Multiple Business Models
• Entrepreneurial Frenzy

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Confusion

• Security
• Information Overload
• Technical Infrastructure

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IT Drivers

• Almost all US workers have a networked pc on
  their desk.
• The daily users of Yahoo! outnumber the viewers
  of the most popular show on television.
• 140 million people world-wide can access the
  Internet. By 2005 this will grow to 1 billion.

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Moores Law
1950 2000
2050

• The number of transistors on a chip double every
  18 months. Tenfold increase every five years.

Gordon Moore, Intel
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Moores Law, amended

• Storage space is increasing at an even higher
  rate than chip density doubling every six
  months.
• Communication capacity is exploding. Total
  bandwidth in the US is tripling every year.

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Metcalfs Law

• Utility (number of users) 2
• Each new user adds more than just simple value
• The Internet with millions of users has achieved
  critical mass
• The value of your e-commerce site grows
  exponentially with each new user

Robert Metcalf, 3-com
Return to Concepts
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Concept 2
The Internet Changes How Business Works
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Shifting Economics

• Value of products and the value of information
  breaking apart
• Grocery retailing product value low, selection
  information value low

• Book selling product value high, selection
  information high
• Allows for electronic search as a tool to be more
  valuable to book business than the grocery
  business

-Evans and Wurster, 2000
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Implications

• Every business is an information business.
• Information is the glue that holds value chains
  and organizations together.
• The glue is melting.

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Automotive Industry

• A bundle of services
• Information on models and options
• Test drives
• Finance brokering
• Maintenance
• Used car market

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Automotive Industry

• Based on the logic of one-stop shopping
• Fewer problems getting rid of an old car
• Lack of information
• Manufacturer warranty
• Immediate delivery
• Profit is not in cars but in other products and
  services

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Threats

• Less efficient distribution mechanism than
  centralized auto plazas
• Product information value is negative
• Exploits fear and ignorance

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Opportunities

• Websites from manufacturers, consumer reports
• Financing via Quicken, other web sites
• Independent maintenance facilities
• Test drives by Hertz

Return to Concepts
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Concept 3
Enterprise Application Integration
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Enterprise Application Integration

• Many organizations are dealing with multiple
  systems
• Legacy Systems
• ERP Systems
• Web Systems
• Integrating these systems is a major challenge

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EAI(Enterprise Application Integration)

• Vendors are focusing on ways to manage
  integration
• Most vendors settle on suite of technologies and
  standards
• XML Data Exchange
• JavaBeans Server Architecture
• CORBA, DCOM Methods for calling processes
• MQ Series or MSMQ - Message Queuing
• DB2, Oracle, SQL Server, BAAN, One World, SAP

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EAI
Web Site
Welcome
Buy this great new book!
Ships in just one day
EAI Broker
Customer
HTTP Server
Product DB
EAI Broker
Other Vendors
ERP
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EAI Tools

• Bridges for Islands
• Mercator Software
• XML
• Saga Software
• Enterprise JavaBeans

Return to Concepts
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Visit the Following Tools On the DCB E-Net

• Discussion Thread
• Chat Room
• Course Presentations