Engaging the Community in Recruitment and Retention

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Engaging the Community in Recruitment and
Retention

• Vincent
• The Watkins Group, Inc.

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Traditional Approach

• Limited in Appeal
• Exclusive
• Inadequate Communication
• Fosters Negative Reaction

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Paradigm Shift

• Community Based Model
• Theory
• Benefits
• Inclusive
• Cost Effective
• Broad Based
• Consensus Building

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Step 1Make informed decisions

• Reconnaissance
• Determine targets intelligence needs.
• Determine challenge(s).
• Determine solution.

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Step 2Focus Your Energies

• Succinctly define problem
• Determine needs
• Define goal
• Profile and solidify base

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Step 3Know Yourself

• What is personnel's perception of this issue?
• Are there internal issues that need to be
  addressed or uncovered?

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Step 4Know Your Target

• What environmental issues should be considered?
• language
• culture
• religion
• business
• education
• What are community demographics?
• What is the political/social atmosphere?
• What infrastructures are in place to support your
  efforts?

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Step 5Organize

• Organize the target audience geographically.
• Consider the following five islands as critical
  components in your campaign implementation
• Religious
• Residential
• Business
• Education
• Recreational

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Step 6Prepare for Success

• Develop Arguments
• Set Measurable Objectives .
• Formulate Strategies.

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Step 7Assign Roles and Responsibilities

• Candidates
• Facilitators
• Supporters

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Step 8Communicate with TargetNo Communication
Is Bad Communication

• Be creative
• Develop a well-honed message
• Communicate your expectations
• Tailor message to audience

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Step 9Plan for Continued Success

• Develop a Timeline for Activities
• Create Assessment Points
• Maintain Open Lines of Communication
  (Ingress/Egress)

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For more Information

• Contact
• Vincent
• 770-719-1606
• vbw_at_thewatkinsgroup.us