Marketing to Businesses

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Marketing to Businesses

• Presented by
• Dawn Azzarito
• Marketing Manager
• Valencia Enterprises
• dazzarito_at_valenciacc.edu

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Who is Valencia Enterprises?

• Division of Valencia Community College
• 55,000 - 60,000 students at VCC
• 18,000 20,000 at Valencia Enterprises
• 100 Clients annually
• Piloting an outsourcing model for companies
• Over 200 courses in corporate continuing
  education
• Consulting services
• Industry Specific Programs
• 911 Operator Program
• Spanish/English for Construction Workers
• Spanish for Real Estate
• Spanish for Health Care

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Vision Mission

• Vision Statement
• A leading educational services provider for
  continuing education, training and workforce
  development in a knowledge economy.
• Mission Statement
• Valencia Enterprises is a performance driven
  educational services organization committed to
  Career Focused Learning led by passionate
  professional who inspire lifelong achievement
  serving individuals, organizations, businesses
  and other educational institutions.

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Marketing Overview
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Business Affiliates
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Sales Marketing Organization
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Message

• Valencia Enterprises helps organizations stay
  competitive. We provide solutions to some of the
  most critical challenges facing organizations
  today, such as retention, leadership development,
  and customer service.
• Organizations prosper when their employees
  prosper.
• Knowing this, Valencia Enterprises helps
  individuals succeed both personally and
  professionally. Whether you are looking to
  advance your career, get CEU credit, become a
  better manager, enhance your IT skills, or learn
  a language, Valencia Enterprises offers many
  programs and certifications designed to help you
  succeed.

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Strategy

• Sales Force
• Compensation Plans
• Quotas Bonus Structure
• Targeted Focus
• Marketing
• Corporate Catalog
• Printed 2x per year, Magazine Format, Distributed
  to Business Leaders in the community and those
  that sign up to receive the publication
• Course Schedule
• Printed 2x per year, Posted on web, Mailed on
  request
• Promotional mailing to targeted businesses with
  special offer
• Program Brochures
• Advertising in Select Publications
• Branding
• Product/Program Specific
• Radio Traffic Sponsorships
• Targeted Direct Mail
• Tradeshows Events
• Associations Memberships
• Web Email Marketing

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Questions
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