AQA Media Studies

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AQA Media Studies

• A Cross Platform Approach

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Cross Platform Media

• AS Media focuses on the contemporary cross
  platform nature of modern media
• This includes a consideration of the
  inter-relationships between the print, broadcast
  and e-media platforms including
• the way media products are constructed
• the way institutions are responding to
  technological changes and changes in audience
  behaviours
• the way audiences are using technology and how
  this changes their relationship with institutions
  and the texts themselves
• For example...

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Being Human (BBC3 2009-)

• Being Human is a broadcast text with a strong
  on-line presence
• The Being Human home page is used to look back at
  seasons 1-3 and to look forward to the 4th season
  which has now been confirmed and will be
  broadcast in 2012
• In the immediate run up to broadcasting the site
  will be used to generate anticipation for the new
  series
• During broadcast the site will most likely be
  used to provide on-line access to the episodes,
  summaries and updates and (potentially)
  additional insider information to reward the
  loyal fans

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Being Human
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Becoming Human (BBC3 2011)

• An episode in season 3 of Being Human featured
  Adam a teenage vampire
• In Being Human, Adams story concluded in the
  episode
• On-line, Adams story continued in an on-line
  blog
• Trailer
• The Becoming Human blog was updated weekly with a
  variety of different media used to tell the story
  webisodes, newspaper articles, on-line
  profiles, voicemails, video diaries, written
  diaries etc.
• At the end of the Being Human series, the
  Becoming Human webisodes were broadcast on BBC 3
  as a single 50 minute episode

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Becoming Human a multimedia text
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... and not forgetting print media
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