Portfolio Literature

1
Portfolio Literature

• The BCG Model deals with company business. In
  this context it will be applied to product line
  management.
• The model (an observation)
• performance f (relative market share, industry
  growth rate)
• Market share performance (vis-à-vis the largest
  competitor) and relative growth rate are supposed
  to capture dimensions such as effective
  managerial decision and the competition.
• Note
• The market share of 10 is only one benchmark .
• The concept would be related to the PLC.

2

• The GE Multifactor Model (market attractiveness
  and competitive position)
• Performance f (market attractiveness,
  competitive position)
• Weights could be attached to various factors.
• Observation It is more strategic than the BCG
  model.
• However time and measurement issues.