Corporate Profile

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2003. 8.
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Corporate Profile

Company name CJ Media Inc. CEO Lee
Kang-bok Shareholder CJ(81.62), SME
TV(6.02), etc. Served Date 1995. 3.
1 Service type Basic Cable TV,
Satellite TV(Skylife),
Internet,
Mobile Subscribers 8 million
Households(CableSatellite),
1 Million Internet Users
Registered Homepage http//www.cjmedia.
net
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History
September 1993 Established Music Network Inc. m.net
March 1995 Started Commercial Broadcasting (16hours a day)
April 1997 Merged as an Affiliate of Cheil Jedang
June 2000 Launched Channel F, the Cooking Channel
January 2001 Changed Channel Name from Channel F to Food Channel
February 2001 Partnerships with SME TV Inc. (Sony Music Entertainment) in Japan
June 2001 Acquired NTV, the Entertainment Channel from Nextmedia
March 2002 Lanched m.net Nonstop
April 2002 Extended of NTV to Multiplex Movie Channel
July 2002 Changed Channel Name from NTV to Home CGV
August 2002 Changed Company Name from Music Network Inc. to CJ Media Inc.
January 2003 Kang-bok Lee, Inaugurated as president (Holding the president of CJ Entertainment concurrently )
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Business Structure

CJ Media
Co-Operation
Distribution
CJ Group Affiliates CJ, CJ Entertainment, CJ
CGV, CJ Foodville, CJ CableNet, CJ Home
Shopping Global Partnership Japan ltSME
TVgt U.S.A.ltFood Networkgt Taiwan ltSun TVgt
Cable and Satellite TV 8 million households
Internet and Mobile 1 Million Users Registered
Program Exports Japan ltKNTVgt, U.S.A ltISKYgt,
HongKong ltTVB8gt, China ltLiaoningTVgt, Taiwan
ltMUCH TVgt
Multiple Program Provider m.net, m.net NonStop
? music Home CGV /XTM? movie Food Channel ?
cookery
New Channel Launching Animation, Quiz, Game,
etc
New Business Content Aggregation Music
Recording, Distribution, and Publishing Star
Management, Character Business, Event, etc
To Be the Best Content Media Group
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Strength
Strong Brand Power
Leading Program Provider in Korea
Outstanding Program Producing Abilities
Synergy Between CJ Group and CJ Media
the Most Preferred Channel by Sponsors
Unique Influence on Korea Music Industry
Opportunities in New Media Business
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Target
10s
20s
30s
40s
Music (m.net)
Food Channel Life Culture
Music II (m.net Non-stop)
Female
Entertainme-nt
Male
Animation, Quiz, Game
Movie ! (Home CGV XTM)
Content Aggregation
Music
New Biz.
Star management
Character Business
Event
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m.net Profile
- Koreas No.1 Music Channel
Concept
Music channel viewership (TNS korea). Survey
period 2003. 1.1 2003. 1.31

• No.1 Viewership Share among Music Channel in
  Korea
• Specialized Music Programs playing Ballads,
  Hip-hop, Rock,
• Dance, etc with Music Videos, Concerts and Music
  Clips
• Image Culture, Fun, Stylish, Modern

Target Programming

• Primary Target from 10s to early 20s.
• No.1 Channel Popularity and Viewership among
  Main Target
• No.1 Channel Popularity, Supply Ratio among
  Restaurant, Store, etc.
• In-house Production 100, Unrepeated Programming
  Ratio 80

Strength

• the Top Show and Event
• Strong Brand Power
• Dedicated Asian Korean Stream(??)
• 1million m.net Website(www.mnet27.com) Members

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Channel Portfolio
Current 4-Channel
Channel m.net m.net Nonstop Food Channel Home CGV
Genre Music Music Cookery Movie
Target TeensEarly 20s 20s 30s 25 49 Woman 1050 All Gender
Concept Latest Songs Nonstop Music Video Food Life Style Related General Movie Entertainment
Character -istics 1 Music Ch. (Sub, Brand Recognition) 1 Music Ch. (Sub, Brand Recognition) The only network of its kind (Niche) CJ Brand First Class Movie Channel
CJ Related Business CJ Dream Music CJ Media Line CJ Dream Music CJ Media Line CJ (Food and Food SVC) CJ Foodville CJ Entertainment CJ CGV
CJ Related Business
CJ CableNet, CJ Home Shopping, CJ GLS, CJ
Systems
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Channel Portfolio
Current 5 -Channel
Channel m.net m.net Nonstop Food Channel Home CGV XTM
Genre Music Music Cookery Movie Movie
Target Teens Early 20s 20s 30s 25 49 Woman 1050 All Gender 1834 All Gender
Concept Latest Songs Nonstop Music Video Food Life Style Related General Movie Entertainment Action,Thriller MovieExtremEntertainment
Character -istics 1 Music Ch. (Sub, Brand Recognition) 1 Music Ch. (Sub, Brand Recognition) The only network of its kind (Niche) CJ Brand First Class Movie Channel Innovative High-end Movie Channel
CJ Related Business CJ Dream Music CJ Media Line CJ Dream Music CJ Media Line CJ (Food and Food SVC) CJ Foodville CJ Entertainment CJ CGV CJ Entertainment CJ CGV
CJ Related Business
CJ CableNet, CJ Home Shopping, CJ GLS, CJ
Systems
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m.net Events Sponsors

• m.net is the Most Preferred Channel by Sponsors.
• Holding Big Concerts more than 20 times,
  Gathering 4million Audiences a year

Events
m.net Music Video Festival

• 2002 Korea Japan FIFA Worldcup Promotion Nike
• 2002 Korea Super Expo - KOTRA, Japan NHK, Asahi
• Star Search Contest - Pepsi
• Elizabeth Arden Brand Launching Show
• Mobile Music Contest SK Telecom Nate

• The Best, Pre-eminent Music Award in Koreas
• Music Industry
• the Top-rated Cable TV
• Viewership in 2002,
• (61 Viewership Share
• among main target)
• An All-star Show where over 70 Top Korean
• Entertainers Singers, TV and Movie Stars,
• CF models

Sponsors
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m.net Programs Highlights
ltThe charts, the Best 27 Songsgt
ltShowKing mgt
ltShow! Whats Up Yo?gt
ltPrime Concertgt
ltThe Powerhouse of Songsgt
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m.net Nonstop Profile
- Only Music!
Concept

• 24 hours Nonstop Music Video Channel
• Korean Unique Music Channel
• Polish Sensible Channel

Target Programming

• Target from 20s to 30s
• Current Popular Song and Pop, Old Song and Pop,
  Concerts, Cine Music, Jazz, Classic, etc.
• High Supply Rate over Café and Karaoke

Strength

• m.nets Knowhow and Unique Music Library
• Advanced Music Selection System
• Opportunity to View Music Selection through
  Homepage
• Interactive Communication with Viewers through
  Homepage Board

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Home CGV Profile
- First Class Movie Channel
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Home CGV Programming
Current Movies
ltThe Way Homegt ltOasisgt ltSympathy For
ltA Beautiful Mindgt ltCast Awaygt ltShrekgt

Mr. Vengeancegt
Popular Foreign Series
ltAlly McBealgt ltBuffy the Vampire
Slayergt ltLaw Order SVUgt ltMonkgt
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Food Channel Profile
- Taste Your Life!
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Food Channel Events Sponsors

• Food Channel is the Most Effective Marketing
  Tool
• for Industry related to Food and Food Culture

Events
Sponsors

• Kids Cooking Club
• Beautiful Dining Table Competition Exhibition
• TV Cooking Host Class
• Off-line Cooking Academy
• Enjoy Wine Party
• Valentines Day Bakery Class

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Food Channel Current Programs
Recipe Programs
Food Culture Programs
ltTastes of Mastersgt ltCooking
Chinagt
lt Looking for the Lost Tastes gt, ltFood Reportgt
Health / Diet
Talk Show
ltBeauty Cookgt ltWorld Tastes
Honeygt
ltDinner with Gutsgt ltWonderful Hong vs. Banggt
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XTM Profile
- XTMly No Limit !
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XTM Programming
Current Movies
ltFear Factorgt ltMetrixgt ltTriple
Xgt ltTransportergt ltTrainspottinggt
ltInitial Dgt

Popular Foreign Series
ltcharmedgt ltBig
Brothersgt ltCelebrety Unsensoredgt ltJerry
Springer Showgt