Touchstone to Emotions - PowerPoint PPT Presentation

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Touchstone to Emotions

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New Year Muharam Makar Sankranti Pongal Republic Day Vasant Panchmi Valentine s Day Women'sDay Nau Roz Holi April Fools Day Gudi Padwa Baisakhi Ram Navmi ... – PowerPoint PPT presentation

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Title: Touchstone to Emotions


1
Touchstone to Emotions
  • We believe in power of expression.
  • We touch lives, bridge distances, heal rifts
  • and build bonds.

Most importantly, it brings us closer to the
people who matters the most Our Users
2
Milestones
123Greetings.com was the webs fourth fastest
gaining site overall according to ComScore Media
Metrix We Rank number 1 on Google keyword
search. Currently we rank amongst the top 100
sites in India as per Alexa.com The top e-cards
site with 115 million e-cards sent last year
3
Emotional
engagement
We thrive on user satisfaction !
  • Our user friendly interface that banks on
    simplicity and effectiveness, whether it be site
    navigation or card creation.
  • Well researched and carefully crafted e-cards
    that are tailored to meet the expressional needs
    of users across 192 countries.
  • Unique features such as card personalization and
    custom e-cards that allow the users to be part of
    the e-card experience.
  • Card notification e-mails that inform the users
    on card status and whether it has been viewed by
    the recipient.
  • Regular updates to users on new cards and
    upcoming events through our weekly newsletter.

4
Average user goes through 12 page views
per visit
Average user returns three times per month
Loyal receptive
user base
5
Who you reach
Up to 7.5 Million unique visitors per month
worldwide 90.8 Million yearly worldwide unique
visitors 22.9 Million Opt-in subscribers
worldwide 1.3 Million monthly India
unique 16.1 Million yearly India unique 5
Million Opt-in subscribers in India Up to 11
Million Cards sent per Month worldwide
6
Attractive
Demographic
43 percent of our users are in the attractive
target group of 20-40yrs
7
Advertiser Benefits
  • Targeted Audience
  • Worldwide Day Part and Zip Code targeting to
    reach users in exact locations at exact times.
  • Around 2500 different categories/sections to
    target users of your choice.
  • Emotionally Engaged User Experience
  • Connect with the user on an emotional level as
    they celebrate their life events.
  • Ensuring Highest visibility during peak buying
    period.
  • Real time Report Generation

8
Those who Believed in us
9
Apr-Jun
Jul-Sep
Oct-Dec
Jan-Mar
New Year Muharam Makar Sankranti Pongal
Republic Day Vasant Panchmi Valentines
Day Women'sDay Nau Roz Holi
April Fools Day Gudi Padwa Baisakhi Ram Navmi
Mahavir Jayanti Easter Mothers Day Best Friends
Day Fathers Day
Guru Poornima Friendship Day Independence
Day Rakhi Ramadan Ganesh Chaturathi Teachers
Day Autumn Onam Navaratri
Easter Id-Ul-Fitr Dussehra Diwali Children's
Day Seasons Greetings Eid-Ul-Adha Christmas
10
ADVERTISING OPPORTUNITIES
  • Banner ads
  • Beyond the banner
  • E-mail marketing

11
LEADERBOARD
Pixel Size 728 x 90Maximum File Size 30KRich
Media YesTargeting Yes
MEDIUM RECTANGLE
Pixel Size 300x250Max File Size 30KBRich
Media YesTargeting Yes
Demo link http//media.123greetings.com/Placemen
ts/LeaderBoard.html
12
SKYSCRAPER
Pixel Size 160 x 600
Pixel Size 120 x 600
Maximum File Size 30KRich Media YesTargeting
Yes
Demo link http//media.123greetings.com/Placemen
ts/SkyScraper.html
13
EXPANDABLE LEADERBOARD
Collapsed Size 728 x 90 Expanded Size 728 x
315Maximum File Size 50KRich Media
YesTargeting Yes
Expected CTR 0.30 - 0.45
Demo link http//media.123greetings.com/Placemen
ts/ExpandLeaderBoard.html
14
EXPANDABLE MREC
Collapsed Size 300 x 250 Expanded Size 600 x
250Maximum File Size 50KRich Media
YesTargeting Yes
Expected CTR 0.40 - 0.50
Demo link http//media.123greetings.com/Placemen
ts/ExpandMediumRectangle.html
15
EXPANDABLE SKYSCRAPER
Collapsed Size 120 x 600 Expanded Size 300 x
600Maximum File Size 50KRich Media
YesTargeting Yes
Expected CTR 0.30 - 0.40
Demo link http//media.123greetings.com/Placemen
ts/ExpandSkyScraper.html
16
PAGE TURN MEDIUM RECTANGLE
Collapsed Size 300 x 250 Expanded Size 600 x
250Maximum File Size 30KRich Media
YesTargeting Yes
Expected CTR 0.40 - 0.50
Demo link http//media.123greetings.com/Placemen
ts/MrecPageTurn.htm
17
EXPANDABLE HALF PAGE
Collapsed Size 300 x 600 Expanded Size 500 x
600Maximum File Size 80KRich Media
YesTargeting Yes
Expected CTR 0.30 - 0.40
Demo link http//media.123greetings.com/Placemen
ts/ExpandHalfPage.html
18
MREC VIDEO
Video Medium Rectangle
Pixel Size 300x250
Expected CTR 0.35 - 0.50
Demo link http//media.123greetings.com/Placemen
ts/MrecVideo.html
19
INBANNER VIDEO STREAMING
Collapsed Size 728 x 90 Expanded Size 728 x
315Maximum File Size 40KRich Media
YesTargeting Yes
Expected CTR 0.35 - 0.50
Demo link http//media.123greetings.com/Placemen
ts/LB-InBannerVideo.html
20
BEYOND THE BANNER !
123Greetings offers a breadth of opportunities.
We give your brand a chance to move beyond the
conventional. To connect with our users in a
unique manner and build memorable
connections. Get the best ROI by integrating
your brand into our e-card experience !
  • Homepage Tear Back/Peel Back
  • Video with companion Mrec
  • Thankyou Page Exit Takeover
  • Homepage RoadBlock Leaderboard
  • Site Domination
  • Ecard Strip

21
TEAR BACK/PEEL BACK
Creative Size 540 x 540Maximum File Size
50KRich Media YesTargeting Yes
Expected CTR 0.30 - 0.45
Demo link http//media.123greetings.com/Placemen
ts/TearBack.html
22
VIDEO WITH COMPANION MREC
Expected CTR 0.30 - 0.45
Demo link http//media.123greetings.com/Placemen
ts/VideoCompanion.html
23
CUSTOM CARD
Demo link http//media.123greetings.com/Placemen
ts/CustomCard.html
24
SKY HIGH
SLIDE AD TO EXPAND
Demo link http//media.123greetings.com/Placemen
ts/SkyHigh.html
25
HOMEPAGE BUTTON
Demo link http//media.123greetings.com/Placemen
ts/HomePageButton.html
26
BOTTOM UP
Demo link http//media.123greetings.com/Placemen
ts/BottomUp.html
27
THANKYOU PAGE EXIT TAKEOVER
Pixel Size 720 x 300 Max File Size 50KRich
Media YesTargeting Yes
Expected CTR 0.75 - 0.95
Demo link http//media.123greetings.com/Placemen
ts/ThankyouExit.html
28
SITE DOMINATION WITH COMPANION LB MREC
Creative Size 1258 x 950 Maximum File Size
75KBrowser Targeting Resolution higher than
1024 pix width
Demo link http//media.123greetings.com/Placemen
ts/SiteDomination.html
29
HOMEPAGE ROADBLOCK
RoadBlock video comes up prior to loading of
Homepage
Roadblock disintegrates into a Leaderboard on
site on user skip or on timeout
Expected CTR 1.15 - 1.50
Demo link http//media.123greetings.com/Placemen
ts/RBIndex.htm
30
ECARD STRIP
Pixel size 550 x 60 Size 15KRich Media
YesTargeting Yes
Expected CTR 0.60 - 0.95
Demo link http//media.123greetings.com/Placemen
ts/EcardStrip.html
31
EMAIL MARKETING
Text Links Text link sponsors appear along
with card notifications emails
Stand Alone e-mail Our direct mailers that are
sent to the opt-in e-mail subscriber list.
Delivered on all days except Friday, Saturday
Sundays.
Expected CTR 5.00 - 12.00
Demo link http//media.123greetings.com/Placemen
ts/SoloEmail.html
32
Thank you
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