Advertising

1
Advertising

• 3rd Grade Economics Lesson

2
Be An Ad Detective!

• Advertisers place their ads and logos all over.
  Be an ad detective and see if you can find the
  hidden ads.
• http//pbskids.org/dontbuyit/advertisingtricks/bet
  headdetective_1.html

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Logos

• What do you think of with each of these logos?

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Jingles

• What do you think of when you hear these jingles?
• http//www.econedlink.org/lessons/popup.php?lesson
  _number645flash_nameem645_quiz_template_v3b.sw
  f
• Companies know that people remember logos and
  catchy jingles.

5
TV Advertising

• Most TV shows have commercial breaks to show
  advertisements. What kinds of ads are shown
  during the shows you watch?
• What do these products have in common?
• -Are they usually things that young people would
  want to buy?
• Why do you think these products are advertised?
• -Companies want young people to know about their
  products and buy them.

6
Advertising Techniques

• Humor grabs peoples attention.
• Celebrities Ads use movie stars, cartoon
  characters, and pro athletes to promote products.
• Popular Music
• Bright colors
• Words like new, amazing, or free can be
  effective.

7
TV Commercials

• We will watch some commercials to determine what
  techniques advertisers are using to sell their
  products.
• As you watch, think about what strategies
  Gatorade is using to grab your attention and
  persuade you to buy the product.
• http//www.safeshare.tv/v/DwhTYFwfACA

8
Analyzing the Gatorade Ad

• Who is the target audience for this commercial?
• -Athletes
• How does this ad try to grab peoples attention?
• - Using famous athletes
• - strong beat to the music

9
Gatorade The Real Message

• What message is Gatorade trying to send to young
  people in this ad?
• They will feel cool, tough, and strong like the
  athletes shown if they drink Pepsi.
• Do you think these messages are true?

10
Different Types of Messengers

• Advertisers try to pick messengers they think
  people will trust.
• Famous People People may want to buy a product
  to be more like a celebrity. (Example Buying
  Nike golf clubs to play more like Tiger Woods)
• Experts Dentists may recommend a certain
  toothbrush or toothpaste
• Ordinary People Some people like the opinion of
  ordinary people, such as a moms opinion about
  how well a laundry detergent cleaned her kids
  clothes.

11
Levis Jeans Ad

• http//www.safeshare.tv/v/_wxiggZ2JRQ
• What kind of messenger did Levis use?
• They used humor with an ordinary person to get
  your attention.
• Who is the target audience?
• Young people, Hispanic Americans
• What is the message?
• Levis jeans can make you feel special and cool.

12

• http//www.safeshare.tv/v/iWYRH5jnQBo
• What is the message?
• Dan Jansen is an inspirational celebrity, and he
  is associated with VISA. The ad makes it seem
  like you will be strong and have perseverance
  like him if you use a VISA credit card.

13

• http//www.safeshare.tv/v/8ULR68LTmbw
• What type of messengers are used in this
  commercial?
• What is the message?
• What do you think the makers of Crest or
  Aquafresh would say about this ad?

14
Product Placement

• With TiVo and DVR, companies know that many
  people do not watch commercials. They pay to
  place their product directly in the show so
  viewers cant miss their ad.
• -Example American Idol judges always
  drink Coca-Cola.

15
Conclusions

• You are constantly being faced with
  advertisements and you cannot always trust the
  ads.
• Ask yourself Who is advertising this product?
  How are they grabbing my attention? Who is the
  messenger? What is the real message?
• You make the decision!