SITPRO

1
CEFACT and itsstakeholders

• Malcolm McKinnonChief Executive, SITPRO

2
CEFACT and stakeholders

• Gap analysis
• Priority stakeholder messages
• Who are stakeholders?

3
Definition of stakeholder

• Anyone that has an interest in a project or will
  be affected by its deliverables or outputs
• Those who are affected by a project or other
  output, who have influence or power over it, or
  have an interest in its successful or
  unsuccessful conclusion

4
Understanding stakeholders

• Two major elements to stakeholder management
• Stakeholder Analysis
• the technique used to identify the key people who
  have to be won over
• Stakeholder Planning
• the technique to build the support that helps you
  succeed

5
Understanding stakeholders

• Important to understand the values and issues
  that stakeholders have in order to address them
  and keep everyone on board for the duration of
  the project

6
Understanding key stakeholders

• Financial or emotional interest? Positive or
  negative?
• What motivates them most of all?
• What do they want from you?
• Best way of communicating your message to them?
• Current opinion of your work? Is it based on good
  information?
• What will win them around if they are not
  supportive?
• If they cant be won round, how will you manage
  their opposition?

• Who influences their opinions generally, and who
  influences their opinion of you?
• Who else might be influenced by their opinions?
  
• Do some of these influencers become important
  stakeholders in their own right?

7
Stakeholder analysis
High Keep satisfied Manage closely
Power Keep satisfied Manage closely
Power Monitor Keep informed
Low Monitor Keep informed
Low High
Interest Interest
8
SITPROs key stakeholders

• Business
• Businesses
• Representative organisations
• Trading environment
• Policy makers and formers
• Infrastructure providers
• Multipliers
• Eg Press

9
SITPROs key stakeholders

• Policy Makers and Formers
• UK Government Departments
• Members of Parliament including Select Committees
• European Commission
• European Parliament
• Foreign Governments
• WTO Negotiators
• UN/CEFACT
• Other International Organisations (e.g. WCO and
  ICC)
• Other Trade Facilitation Organisations

• Infrastructure Providers
• UK Government Trade Interface Departments
• UK Government Systems Providers
• Non-UK Government Systems Providers
• Port Operators
• Community Service Providers
• Trade Document Printers
• Trade Systems Providers

10
Understanding stakeholder needs

• Trade
• Understanding what border agencies want
• Transparency and consistency in decisions
• Simplified border procedures, lower compliance
  costs
• Government
• Compliance, revenue, security

• How does SITPRO add value?
• Advice and information
• Expert analysis, influence, balance
• Simplification tools
• Communication - sharing experiences - alliance
  building

11
Delivering stakeholder needs

• Communicate what we do
• Continuous engagement
• Long term dialogue with traders
• Evidence of delivery
• How to save traders money
• Positive responses from Government
• Success stories

• Feedback from stakeholders
• Positive and negative

12
SITPRO and CEFACT

• We are each others stakeholders
• What is SITPRO looking for from CEFACT?
• Standards
• UN Layout Key for paper documents
• EDIFACT messages
• XML ???
• Best practice guidance (recommendations)
• Eg Recommendation 33 (single window)
• Better understanding and delivery
• Demand driven or supply driven
• Timely delivery when the market needs it

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Stakeholder management

• Use the opinions of the most powerful
  stakeholders to shape activity at an early stage
• Makes it more likely that they will support
  activity, and their input can also improve its
  quality
• Gain support from powerful stakeholders
• Helps to win more resources and make it more
  likely that activity will be successful
• Communicate with stakeholders early and often
• Helps ensure that they know whats happening and
  fully understand benefits of project supporting
  actively when necessary
• Anticipate reactions, and build in the actions
  that will win support

14
Stakeholder analysis
High Keep satisfied Manage closely
Power Keep satisfied Manage closely
Power Monitor Keep informed
Low Monitor Keep informed
Low High
Interest Interest