Marketing To Business With Lead Generation

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Chapter 9

• Marketing To Business With Lead Generation

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Marketing to Business with Lead Generation

• The efficient handling and managing of leads is a
  major problem for many companies
• A well-run lead management system can be a
  solution and also become a valuable corporate
  asset
• A single sales call can cost from hundreds to
  thousands of dollars, and complex sales may
  require six to eight sales calls

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Marketing to Business with Lead Generation

• A well-run lead management system integrates
  marketing and selling functions into a unified
  Sales Coverage Model
• The system can increase sales productivity by the
  elimination of unproductive follow-up calls it
  is an aid in finding prospects ready to buy
• The application of an inquiry system to the
  advertising and marketing functions, one which
  measures results, is useful in assessing progress
  toward objectives

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