The Double Diamond Design Process

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• The Double Diamond Design Process

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• Establish Project parameters aims objectives
  of project
• Recommendation of Client Confidentiality
  Agreement or Non-Disclosure Agreement (as
  appropriate)

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• Trends analysis Identification of product
  aesthetic identity (Theme-boards)
• Task / User analysis development of affinity
  diagrams of user experience, profile of users,
  their interests (Mood boards)
• Function analysis How it works, DFM, DFA,
  Resolution, Reverse engineering
• Literature analysis What else, who else state
  of the art review
• Creativity methods Association and Creative
  Confrontation methods
• Visualisation Sketch books, sketch models,
  visual prototypes (concept presentation)

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• Review and reflect Parameters and project brief
  may evolve informed by research
• Client Liaison Discussions with clients
  regarding changes and feedback on analysis
• Decisions Comparative charts / matrices to
  assist decision making

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• Strategies Production strategies (Digital /
  Manufacture / Print / Recording etc.)
• Client Liaison Communication is key
• Project Brief review A modified project brief
  informed by analysis
• Specification The features and attributes
  objectives of the project and firm direction
  proposed

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• Creativity Creative confrontation and Analytic
  systematic methods
• Resolving Detailed Sketch books, models,
  prototypes problem solving Digital compositing
  / Production / Digital modelling / Digital
  artworks / Leica reels etc.
• Testing Sequence tests / Usability tests/
  prototype tests etc.
• Refining Improvements, tweaks, variations
  (Development presentation)

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• Evaluation Reflecting on testing and conducting
  further resolution and refinement
• Validation Recording of performance / data /
  questionnaires What do people think of the
  design?

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• Implementation Final resolved design
• Visualisation Strong concluding and informative
  artworks / models/ demos / prototypes /
  Productions.
• Delivery review Have all the deliverables been
  met, has everything been supplied? (Final
  presentation)

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• Evaluation What are the issues with the design?
  Improvements / next generation version etc.
• Strategy How are these achieved?
• Handover To client / next stage development /
  production or manufacture
• Reflect What have you learned about the process

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• Parallel thinking Identify the individual
  sub-problems or sub-briefs
• Detailing Identify the micro issues within each
  sub-brief as sub-sub-problems
• Solution There may not be one solution covering
  all issues but rather a choice of combined
  solutions to a complex problem