NGN ??????? ?? RAD

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NGN ??????? ?? RAD ????????? RVS
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Agenda

• VoIP Market ? Where do we fit in?
• Value Proposition ? What do we have to offer?
• RVS System Core Elements
• IPVsuite ? Softswitch Mgmt
• IPVgate ? Intelligent CPEs
• Summary

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What are we talking about?

• What is Voice over IP (VoIP)?
• Voice Calls are transmitted over Packet Switched
  Networks (PSN) instead of Public Switched
  Telephone Networks (PSTN)
• VoIP isnt a protocol, but a collection of
  protocols and devices for encoding, transmission
  and routing of audio calls over a PSN
• VoIP is implemented in a variety of applications
  (e.g. internet calls, VoIP trunking, IP
  telephony)
• What is IP Telephony?
• Telco grade local service with last mile
  delivery, complete phone services (Class 5), and
  high reliability/availability of service
• Serves the entire customers range Residential,
  SOHO, SMB, Enterprise
• Replaces the traditional POTS services

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Target Markets
VoIP Market
Enterprise Solutions
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Target Markets VoIP Telephony for Service
Providers
ltprint versiongt
VoIP Telephony for Service Providers

• Provide alternative phone lines to subscribers
  (Residential, SOHO/SMB, Enterprise)
• Secured revenue stream
• Incremental value added service revenue ? Net
  Profit
• Sales opportunity
• Large revenue, long term projects
• Complete systems (central mass deployed CPEs)
• However requires extensive integration

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Target MarketsVoIP Telephony for Service
Providers
ltprint versiongt

• Tier 1
• Traditional Telcos
• Main customers Residential (millions of
  subscribers)
• Implemented VoIP 5-10 years ago
• Tier 2/3
• CLECs or regional carriers
• Main customers SMB/SOHO/Residential (less than
  a million)
• VoIP implementation is in process (decided/before
  decision) or done
• Newcomers
• Small regional carriers / ISPs / new
  entrepreneurs
• No experience with VoIP, or started to
  experiment (e.g. Asterisk..)
• Potential for tens of thousands of subscribers

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Market PositioningEnterprise Solutions
ltprint versiongt

• Enterprise Solutions
• Connecting branches to reduce costs
• Typically few sites, many users per site
• High capacity IP-PBX (on-premise/virtual)
• Special features required (short dialing,
  groups/extensions management, Unified
  Communications etc..)
• Dominated by the major players in this arena
  Cisco, Avaya, Nortel, Siemens etc.
• ? RVS can be relevant for very large
  self-operated enterprises (hundreds of sites)

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Market PositioningCall Termination, Min.
Resellers, Calling Cards
ltprint versiongt

• Call Termination, Minutes Resellers
• Long distance termination (National Intl)
• Fighting over cent fractions, no customer loyalty
• Market for high scale media termination GWs
• Infinite competitors, price sensitive
• Calling Cards
• Requires a prepaid billing platform supporting
• Real-time communication with Softswitch
  (authentication, authorization, balance control,
  IVR, user announcements)
• Generation of calling cards, PIN assignment etc.
• ? For new operators with no Softswitch we can
  offer our SSW with integrated Prepaid system

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RAD VoIP SystemRVS Target Application and Value
Proposition

• Applications
• Operator focused VoIP and data access services to
  SOHO and SMBs
• Large self-operated enterprise VoIP network
• Value Proposition Telco in a box
• Low initial investment
• Quick payback
• Record time to service
• No hidden costs optimized TCO

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Target MarketsRVS Target Customers

1. Tier 2, 3 Telcos and regional operators
2. VoIP resellers looking into becoming an operator
3. ISP (Internet Service Providers)
4. Tier 1 carriers
5. CTV (cable TV) Providers
6. Infrastructure owners (Wireless, Fiber,
   Satellite, etc.)
7. Utelcos (Electricity, Gas etc.)
8. Self operated large Enterprise (more than 400
   sites)

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What is RVS? Expanding Core Offering
Provider Central Office
IPVsuite
IPVsuite-200 (Class 5 Softswitch, Management ,
Monitoring Provisioning System)
IP Network
IPVsuite-Billing (PostpaidPrepaid Billing System
- optional)
SIP
Media Gateway
E1/T1
PSTN or Cellular
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The Package Telco in a Box

• We provide a fully integrated, carrier grade
  telephony data access system.
• The package comprises of
• Central Class 5 SoftSwitch - IPVsuiteAll
  necessary Telephony services integrated on top of
  a SoftSwitch
• Integrated Management Provisioning System -
  IPVsuiteControls monitors end-units using
  extremely user friendly web interface
• End Customer Units (CPE) - IPVgate Superior to
  most competitive units in quality, performance
  cost
• Professional Project Assistance Team of
  experienced experts in VoIP, Internet Networking
  Telephony
• Complementary 3rd Party Elements
• RAD can provide integrated complementary
  equipment (e.g. Media Gateways, Billing System)

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RVS Components IPVsuite

• Carrier Grade Class 5 SIP SoftSwitch
• Authentication, anti-hacking protection
• CDR extraction to billing systems
• Robust Oracle Database Infrastructure
  (customers/devices/calls/admin logs, Class 5
  services configuration etc.
• High Availability (cluster redundancy backup)
• End-user web page (self service provisioning)
• Outgoing call routing plans (Class 4 feature)
• Built-in Voice Mail (with VM-to-email)

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IPVsuite High Capacity Architecture EXAMPLE
Load Balancer
Load Balancer (backup)
Class5Switching Server
Web Provision Server
Application Servers
Net Switch
Net Switch
Oracle RAC DB-Server(PRI)
Oracle RAC DB-Server(Sec)
Net Switch
Net Switch
Offline CDR Server
Media Proxy Server
StorageServer
TDM (PSTN)
Media GatewaysArray (n x E1)
Primary Site
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RVS Components IPVsuite

• Supported SoftSwitch Services (partial list..)
• Voice mail Voice mail to Email
• Call divert / forward (follow me)
• MSN (Multiple numbers per customer)
• 1-800 services
• DDI (Direct Dialing In)
• Numbers Grouping
• ETSI standard service dialing 21..., 61,
  31
• Blocking outgoing dialed Numbers
• Do not Disturb 26
• Call Waiting
• Fixed destination call when no dialing for 10
  seconds
• Pre-Paid Call-Back services
• Unified Messaging
• Selective call rejection
• Anonymous call rejection
• Ring back to last number

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RVS Components IPVsuite

• Integrated Management and Provisioning System
• Single platform for managing the softswitch and
  CPEs
• User friendly, web based (provision from
  anywhere)
• Real time Monitoring of CPEs, Soft Phones any
  SIP devices
• QoS, activity troubleshooting analysis
• Massive firmware upgrade
• Resellers segmentation (virtual providers)
• Standard API to external systems

Powerful Monitoring/Configuration Tools Quick
Service Rollout
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RVS Components IPVsuite

• Device Monitoring Map
• Allows real-time monitoring of all devices, view
  by different criteria, filter by status/prefix,
  automatic refresh

Proactive Monitoring Ensure
Subscribers Satisfaction
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RVS Components IPVsuite

• Easy Service
• Provisioning
• Low OPEX

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RVS Components IPVsuite

• Remote Analysis Options
• Enhanced statistics allow remote
  troubleshooting phone/fax/VPN call details,
  voice quality, ADSL statistics etc.)
• ? Reduce customer churn by proactive support

Powerful Troubleshooting Ensure
Subscribers Satisfaction
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Self-Service ProvisioningEnd User Personal Web
Page

• Subscriber Self
• Provisioning
• Lower OPEX

• End-customers can manage their own account ?
  Better service, lower OPEX

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RVS Components IPVgate

• IPVgate - Business Class CPE
• Long term investment in units, not comparable to
  low-end CPEs
• Unique multi-layered QoS superior routing
  performance
• Analog-POTS / ISDN BRI / PRI - Compliant with any
  PBX
• Robust Fax over IP (T.38)
• Basic PBX functionalities (hold, transfer, Music
  on hold)
• Built-in ADSL2 with remote quality analysis
• Wireless LAN option (802.11b/g)
• Call quality remote analysis
• VPN client/server and Stateful Firewall

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IPVgate CPEsFeature Comparison
IPVgate-20L IPVgate-20A IPVgate-20B IPVgate-20P IPVgate-30
Uplink ADSL2 or ETH ADSL2 or ETH or SFP ADSL2 or ETH ADSL and ETH ADSL2 or ETH or SFP
User Ports 2 FXS 2/4FXS 2/4BRI 1 FXS 1 E1/T1 (PRI) 2FXS
LAN interface 4 x ETH Switch Optional WiFi 4 x ETH Switch Optional WiFi 4 x ETH Switch Optional WiFi 1 x ETH 4 x ETH Switch Optional WiFi
PBX Sync Backup Port - - N/A
VPN (IPsec / 3DES) -
Router / Firewall / Stateless / Stateful / Stateful / Stateless / Stateful
IP-PBX (SIP phones) - - - - 8/20 with 2/4 SIP trunks
PBX Features - Basic (4FXS model) - - Advanced (IP-PBX)
Features refer to new platform, Beta 04/2009
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Complementary Equipment Termination Gateways

• IPVgate-20P can be used as Media Gateway with
  limited capacity 1 x E1/T1 (ISDN-PRI)
• In most cases higher capacities are required
• ? We can provide 3rd party Media Gateways from
  one of our partners (multi-E1/T1, SS7/PRI/R2)

Provider Central Office
IPVsuite
IPVsuite-200 (Class 5 Softswitch, Management ,
Monitoring Provisioning System)
IP Network
IPVsuite-Billing (PostpaidPrepaid Billing System
- optional)
SIP
E1/T1
PSTN or Cellular
Media Gateway
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Complementary Equipment Billing System

• IPVsuite sends CDR files to the customers
  postpaid billing system
• In case our Softswitch should support prepaid
  services
• ? We can provide a complete prepaidpostpaid
  billingsystem IPVsuite-Billing (from our
  partner MIND-CTI, a leading vendor in the
  billing industry)

Provider Central Office
IPVsuite
IPVsuite-200 (Class 5 Softswitch, Management ,
Monitoring Provisioning System)
Billing System
IP Network
IPVsuite-Billing (PostpaidPrepaid Billing System
- optional)
SIP
E1/T1
PSTN or Cellular
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RAD VoIP SystemProduct Roadmap
Release Schedule 2009 2009
Q1 Q2
IPVsuite-200 v 2.87 (Beta) (New features LCR by time segments, scheduled CF, outgoing call filtering, version control) v 2.87 (GA)
IPVsuite-Billing Prepaid Server (Beta) Prepaid Server (GA)
IPVgate-20A v 3.1 (BetaGA) (basic PBX features 3-way, call pick-up/transfer/waiting, hotline, MOH)
IPVgate-20B v 3.0 (Beta) (New HW/SW platform ADSL2, WiFi, 4-ETH switch, Stateful FW, FXS port for fax)
IPVgate-30 v 1.0 (Beta) (New Product IP-PBX for SMB, up to 20 IP phones, 2 FXS, ADSL2, WiFi, 4-ETH switch, Stateful FW) v 1.0 (GA)
LCR Least Cost Routing CF Call Forwarding FW
Firewall
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Existing Customers Partners
Customer Type of Operator Teleunit SPA
(Italy) WLL Telephony operator Viatek
(Italy) ISP/Tel-reseller Tiscali / Ibercom
(Spain) Tier 2 operator Contact OI (La
Reunion) ISP/Tel-reseller Optima (Italy) Call
Centers/Tel-reseller Neotel (Macedonia) Tel-resel
ler Italy Municipality Kenya ISP
NEW
NEW

• Partners Integrators
• IBM Global Services Italy
• IBM Global Services Spain
• IBM Global Services Portugal

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ApplicationsTeleunit City Carrier

• Customer Benefits
• Integrated VoIP Access System
• Fast Rollout of service
• Unique Quality of Service
• Advanced Network management tools
• Reduce Operation and Maintenance costs

• RAD Advantages
• End to End VoIP Solution CPE and Softswitch
• Integrated ADSL
• Advanced Monitoring system

Customer Premises
Teleunit Back-office Site
IPVgateCPE
PBX
Tel Lines (POTS, ISDN, E1)
IPVsuite-200 (Class 5 Softswitch Management
System)
LAN
ADSL
IP Network
Smart CPE
IP Phone or SIP client
SIP
PSTN or Cellular
E1
Media Gateway
(ref. Case Study at www.radvoip.net)
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Application NoteExpand to Subscriber VoIP
Services

• Opportunity for wholesale VoIP providers with a
  Class 4 Softswitch to expand their offering and
  offer fixed lines with Class 5 services
  (subscriber VoIP)
• Subscribers traffic can be terminated using the
  existing Media Gateways
• The existing Billing system should be able to
  handle subscribers
• See Application Note at www.radvoip.com

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RVS Sales tools

• WEB information and brochures

• Pre-sale questionnaire

• Remote presentation Demo (WEB)

• Demo account on a live system

• Operators business calculator

• Dedicated RVS support team ongoing support and
  dedicated sales program

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RVS Sales Tools
ltprint versiongt

• WEB information and brochures

• Pre-sale questionnaire

• Remote presentation Demo (WEB)

• Demo account on a live system

• Operators business calculator

• Dedicated RVS support team ongoing support and
  dedicated sales program

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The World According to RAD VoIP System (RVS)

• Its all about Operators OPEX
• Fully integrated with single (web based)
  management system
• No need for Telephony Network VoIP experts
• ? Optimized TCO
• Invest-As-You-Charge economics
• Lowest Initial risk / investment
• Smart end-units distribute value (cost)
• Rapid deployment is essential for ROI
• Zero system integration time
• Single plug play end-unit
• Architecture supports appointing Channels /
  Resellers
• Robust Availability-Of-Service
  Quality-Of-Service
• Full redundancy architecture
• P2P/backup bypass on center fault
• Business-class voice quality
• Open SIP VoIP system for other SIP clients

Time to Service 1 Week
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Additional Slides
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RVS Unique Selling Points

• Its all about Operators OPEX ? Optimized TCO
• Invest-As-You-Charge economics
• Rapid deployment is essential for ROI
• Robust Availability-of-Service
  Quality-of-Service

Competitor RVS
Tens of Thousands Hundreds ROI break even (users)
N x 100K lt100K Minimum initial CAPEX investment
HIGH LOW Hidden OPEX / Cost
Complex integration Simple, full package Complexity
Months 1-2 Weeks Time to Service
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Competition (Comparison Diagram)
Alternative IP-Telephony Access Center
Common
Class 4/5 Soft-SwitchCall Routing, calls
monitoring, QoS report, CDR extract, Pre-paid,
cross VoIP signaling protocols (SIP, H323), SS7
Billing Server
PSTN Gateways
Authentication database server (RADIUSOracle/DB2)
RAD IP-Telephony Access Center
App. Servers (Voice Mail / UM)
(Optional SS7 signaling gateway)
Music On-hold server
Voice Mail server
EMS for CPEs(Cisco Call Manager)
CPE monitoring alert (glueware / HP-Openview)
IPVSuite
CPE provisioning server (glueware)
Customer web self-care (glueware CRM module)
CPEs
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RVS Telco in a BoxOrdering Packages

• IPVsuite Softswitch
• 1 x IPVsuite-200/400/HW
• HW (2 IBM System X servers with 3-year intl
  warranty)
• Class 5 SIP Softswitch application
• Integrated Management Provisioning software
• 20 licenses included (for 20 CPEs registered on
  IPVsuite)
• Oracle DB licenses, Linux Redhat OS
• Licenses
• IPVSUITE-LIC/N (N100/500/1000/5000)
• One license per registered CPE (one-time fee)
• IPVgate CPEs A variety of models, different
  interfaces
• EXAMPLE IPVGATE-20A/4FXS/ADSL/WIFI (4 analog
  voice ports, built-in ADSL2 modem WIFI access
  point, 4 x LAN ports included)
• RADcare Services
• On-site installation training (RAD_ONSITE_RVS)
• Annual maintenance contract (RADCARE-INT'L-IPVS_BA
  SIC or _EXTENDED)

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RADcare Services for RVS

• Installation Training
• RAD_ONSITE_RVS (per number of days, typically 3-5
  days)
• Annual Maintenance Special RADcare packages for
  IPVsuite
• RADCARE-INTL-IPVS_BASIC (mandatory for every RVS
  project)
• RADCARE-INTL-IPVS_EXTENDED (24x7)
• Note IPVsuite hardware is covered by IBM 3-yrs
  international warranty

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RVS Telco in a BoxOrdering Packages
COMPLEMENTARY ELEMENTS

• Billing System
• IPVSUITE-BILLING PrepaidPostpaid
• Includes 5 servers 1st year maintenance
• Installation training quoted separately
• Media Gateways
• IPVgate-20P (1xE1/T1 PRI)
• 3rd party gateways (NxE1/T1SS7/PRI/R2-MFC

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What is RVS? Expanding Core Offering
3rd party post paid billing system
IPVsuite-200
IP Network
CDRs
RAD Mind post/Pre paid billing system
IPVsuite-200
AAA
SIP App
WEB
DB
AAA
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Complementary EquipmentPostpaidPrepaid Billing

• IPVSUITE-BILLING
• Full prepaid postpaid billing system for VoIP
  services
• User friendly web interface for easy service
  provisioning services, packages, tariffs,
  discounts etc.
• Robust architecture for carrier class
  availability
• Scalable capacity (license based, starting at
  500K min per month)
• Enables full provisioning of Prepaid services
  (unique integration with IPVsuite softswitch)

(provided by our partner Mind CTI, a leading
vendor in the billing customer care industry)
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Complementary EquipmentPrepaid Services Main
Benefits

• Enables the provider to enrich his portfolio and
  acquire new and simple revenue streaming
  opportunities
• Prepaid Services - Main Benefits
• PIN code management for calling cards
• Supports vouchers payment
• Can serve customers without CPEs
• Supports separate management by resellers
• Call-back services
• IVR for multi service numbers

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IPVsuite-BillingSystem Architecture
Balance Management
Voucher Management
Service Enabler
Rating
Invoicing
Taxation
Product Catalog
Promotion Discounts
Account Management
Prepaid
Billing
Customer Suite
Billing Engine
Partner Management
Service Intelligence
Finance
AAA (Authent., Authoriz. Accounting)
Mediation
Provisioning
Payments, Receipts, Adjustments
General Ledger (G/L)
Collection Revenue Assurance
Virtual Providers
Resellers
Inter-Carriers
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IPVgate-20B New HW/SW PlatformBeta 04/09

• New Features
• Integrated ADSL2 modem (option)
• Built-in WiFi (option)
• 4-port Ethernet switch
• Stateful Firewall
• Additional FXS port for fax
• Linux-based platform

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IPVgate-20B/20PISDN Sync Backup (Survivability)
Back-office Providers Site
Customer Premises (Enterprise)
IPVsuite-200 (Class 5 Softswitch Management
System)
PBX
IPVgate-20B or 20P
PRI/BRI
ETH/ADSL
FAX
PRI/BRI trunk (backup clock sync)
LAN
MGW
SIP
E1/T1

• IPVgate-20P and IPVgate-20B support backup
  connection to a PSTN
• trunk (PRI/BRI), enabling
• Smooth transition to VoIP (keep incoming calls
  via PSTN, outgoing via SIP)
• Backup via PSTN in case of IP/SIP connectivity
  failure
• Retrieve TDM sync clock from PSTN

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IPVgate-30 (IP-PBX)Main Features

• PBX Functionalities
• Extensions Management, Groups, Hunt Groups,
  Queues, Call Hold Transfer, Incoming/Outgoing
  calls rules, Call Forwarding, Voicemail etc.
• SIP Registration
• Up to 8 or 20 SIP clients (2 or 4 VoIP trunks)
• Clients can be IP/SoftPhones, local or remote
• Analog FAX/POS Support 2 x FXS Ports
• Built-in Router, WiFi (optional), ADSL2 Modem
  (optional)
• User-Friendly Web Interface Allows end customer
  administrator to easily control all IP-PBX
  functionalities

IP
IP
IP
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IPVgate-30 (IP-PBX) Solution Architecture
Back-office Providers Site
SOHO/SMB - Main Office
2 or 4 VoIP trunks (concurrent external calls)
IPVsuite (Class 5 SoftSwitch Management System)
POTS
FAX
2 x FXS
ETH/ADSL2/SFP
IPVgate-30
LAN
SIP
Media Gateway
8 or 20 x IP Extensions (SIP Phones/Soft Phones)
Remote/ Travelling Users
SS7, PRI
E1/T1
PSTN or Cellular

• Operator can offer a fully functional PBX
  (deviceservice) to new offices or replacing a
  small legacy PBX
• Unlike IP Centrex/Hosted PBX approach, customer
  site is independent of center (internal
  communications undisturbed in case of WAN
  failure)
• Two built-in analog ports for Fax/POS (Point Of
  Sale credit card terminal)

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IPVsuiteManaging non-RAD SIP clients EXAMPLE
RAD CPE (IPVgate)
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Where can I find more info?

• www.radvoip.com

• Visit Our Website
• Contact the RAD VoIP team rvs_at_rad.com