Integrated Road Safety Program

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Integrated Road Safety Program
Second Year Results and Update
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Introduction

• IRSP approved by City Council on June 25th, 2003
• 3E approach to road safety
• Engineering
• Enforcement
• Education

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Benefits of Partnership

• Unifies and coordinates the efforts of Ottawa
  Public Health, Public Works and Services and
  Ottawa Police Services
• Improves the Citys ability to work with
  community road safety partners

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IRSPs Goal and Objective

• Goal To reduce fatalities or serious injuries
  on Ottawa roads by 30 by the year 2010
• Objective To improve the quality of life for
  Ottawas citizens by reducing roadway injuries
  and deaths, as well as the social, emotional,
  personal, business and government costs
  associated with them

Corresponds with Transport Canadas Vision 2010
goal.
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Partners Mandate

• Ottawa Police Services
• Reports to their Board on their Traffic
  Enforcement Program
• Ottawa Public Health
• Prepares an annual Road Safety Report Update
• Public Works and Services
• Reports annually on the Top 10 Collision
  Intersections

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2005 Achievements

• Initiated
• Selective Traffic Enforcement Program (STEP)
• Second Edition
• A campaign-based program that highlights two
  traffic safety priorities each month
• Safe Young Drivers YOU Hold the Key campaign
• Second Phase
• A major campaign focusing on increasing the
  safety of young drivers and their passengers
• Included theatre presentations at area high
  schools

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2005 Achievements

• Speeding Costs You Campaign
• First phase
• Major campaign aimed at reducing the incidence of
  speed-related collisions
• Focus on residential streets
• Passenger restraint spot checks
• Two separate week-long on-road spot checks
• Nurses checked for proper use of child car seats
  and Police checked for seatbelt use
• Sidewalk Cycling Campaign
• Enforcement blitz took place following an
  education campaign on the dangers of sidewalk
  cycling

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2005 Achievements

• Aerial Enforcement Program
• Expanded, doubling the number of locations to six
• R.I.D.E. programs
• In partnership with O.P.P., R.C.M.P., M.A.D.D.
  and Ottawa Alliance on Impaired Driving
• Collision Free Challenge
• Road safety awareness was heightened on April 7th
  2005 by challenging Ottawa drivers to be
  collision free
• Included emergency manoeuvre and collision
  avoidance demonstrations

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2005 Achievements

• Visual Identity Campaign
• Five new road signs were added

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Benchmark Average
Second Year Results
Reduction Target
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Second Year Results
Benchmark Average
Reduction Target
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Engineering

• Signs were installed to support the IRSPs visual
  identity and Speeding Costs You campaigns, as
  well as the Aerial Enforcement Program

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Engineering

• Variable message trailers were deployed to warn
  of high collision locations and increased
  enforcement

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Engineering

• Pavement markings were applied to support the
  Dont Follow Too Close and Aerial Enforcement
  Programs
• Digital speed radar signs were used to support
  the Speeding Costs You campaign

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Engineering

• In-vehicle geographic position based
  anti-speeding devices were profiled as part of
  the Speeding Costs You campaign
• High collision locations and trends/patterns were
  identified through the Safety Improvement Program

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Engineering

• 2005 Top Ten Collision List
• 1. West Hunt Club Road and Woodroffe Avenue 37
• 2. Hunt Club Road and Riverside Drive 35
• 3. Baseline Road and Greenbank Road 31
• 4. Baseline Road and Woodroffe Avenue 31
• 5. Donald Street and St. Laurent Boulevard 30
• 6. Catherine Street and Kent Street 30
• 7. Greenbank Road and West Hunt Club Road 29
• 8. Bank Street and Hunt Club Road 28
• 9. Eagleson Road and Hazeldean Road 28
• 10. Hawthorne Road and Walkley Road 28

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Engineering

• West Hunt Club Road and Woodroffe Avenue
• Westbound and eastbound rear end collisions
• Dont Follow Too Close Program (signs and
  markings) implemented in westbound direction
• Education and increased tailgating/speeding
  enforcement was conducted in May 2005
• Hunt Club Road and Riverside Drive
• Southbound and westbound rear end collisions
• Construction was undertaken to improve the
  capacity of the intersection
• Education and increased tailgating/speeding
  enforcement was conducted in November 2005

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Engineering

• Baseline Road and Greenbank Road
• Westbound, northbound and eastbound rear end
  collisions
• High friction pavement was implemented in the
  northbound direction
• The distance in advance of this surface treatment
  is to be increased
• High friction pavement is recommended for the
  remaining three approaches

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Enforcement

• Expanded Ottawa Police Traffic Enforcement Squad
  approved by City Council on
  September 23rd, 2003
• Ottawa Police continued to increase traffic
  charges, recording 3 more compared to 2004

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Enforcement
50 increase
3 increase

• 2005 aggressive driving charges increased by 6
  over 2004

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Enforcement

• Second edition of the campaign-based STEP Program
  was introduced
• Two monthly initiatives are launched that target
  specific traffic offences
• Collision data is used to explain the reasons for
  selecting the months traffic safety priorities
• Traffic offences data is provided to highlight
  the success of the previous months initiatives
• Aerial Enforcement Program was expanded

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Enforcement
2006 STEP SCHEDULE 2006 STEP SCHEDULE 2006 STEP SCHEDULE 2006 STEP SCHEDULE
JAN Improper Lane Changing Following Too Close JUL Pedestrian Safety Improper Lane Changing
FEB Red Light Running Speeding AUG Cycling on Sidewalks Stop Sign Violation
MAR Unsafe/Heavy Vehicles Following Too Close SEP Failing to Stop for School Buses Red Light Running
APR Vehicle Restraints Red Light Running OCT Speeding Vehicle Restraints
MAY Stop Sign Violation Speeding NOV Following Too Close Red Light Running
JUN Reserved Transit Lanes Impaired Driving DEC Impaired Driving Speeding
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Enforcement

• IRSP road sign messages change to attract
  attention to the monthly STEP themes
• i.e. Are You Buckled Up?, Following Too Close?
  and Expect The Unexpected

Following Too Close?
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Enforcement

• Targeted comprehensive enforcement was conducted
  at specific intersections following the presence
  of variable message trailers that warned of high
  collision locations

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Education

• Educate and persuade individuals
• Change attitudes toward risk and safety
• Alter behaviours toward new community norms and
  collective change

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Education

• Various mediums are used to raise awareness of
  road safety priorities
• Radio
• Television interstitials
• Resource booklets
• Billboards
• Bus boards
• Information cards
• Movie preview interstitials
• High school presentations

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Education

• Second phase of the Safe Young Driver campaign
• Focus on young drivers and their passengers
• High school theatre presentations

Movie Preview Ad
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Education

• First phase of the Speeding Costs You campaign
• Focus on residential streets
• Information cards

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Education

• Collision Free Challenge
• April 7th, 2005

• Expert panel discussion
• Emergency manoeuvres demonstration
• Collision avoidance

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Education
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2006 IRSP Initiatives

• Continuation of STEP Program
• Implementation of second phase of the Speeding
  Costs You campaign focus shifts from
  residential streets to major arterial roadways

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2006 IRSP Initiatives

• Initiation of Wildlife Collision Safety awareness
  campaign
• Emphasis on deer collisions and the increased
  risks when excessive speed is involved
• Continuation of targeted comprehensive
  enforcement at specific high collision
  intersections with highly visible educational
  messaging

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2006 IRSP Initiatives

• Initiation of Did You Know? series
• Weekly community-sponsored traffic safety tips
  broadcast on CFRAs Saturday morning call-in
  show, Bumper to Bumper
• With support from
• Marcel Belanger Pontiac Buick GMC Inc.
• Young Drivers of Canada
• CFRA

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2006 IRSP Initiatives

• Initiation of further on-road passenger restraint
  spot checks to increase seatbelt use and proper
  use of child car seats
• Initiation of R.I.D.E. programs in partnership
  with O.P.P., R.C.M.P, M.A.D.D. and Ottawa
  Alliance on Impaired Driving

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2006 IRSP Initiatives

• Continuation of theatre presentations at area
  high schools
• With continued support from Ridgemont High
  Schools Drama Program
• Initiation of Collision Free Challenge 2006
• Emphasis on distracted and aggressive driving
• Conducting of further education and enforcement
  campaign to reduce sidewalk cycling

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