Marketing Information Services and Outreach

1
Marketing Information Services and Outreach

• Jessica Bland, Otsuka America Pharmaceuticals
• Blanca Chou, Otsuka America Pharmaceuticals
• Fran Mozloom Goodling, Shire Pharmaceuticals
• Rob Haran, Shire Pharmaceuticals
• Mindy Robinson-Paquette, sanofi-aventis
  (Moderator)

2
Small Marketing Programs with Large ROI

• Blanca Chou, M.L.S.
• Sr. Manager, Information Resource Center
• Jessica Bland, M.L.S.
• Information Specialist

3
Agenda

• Overview of Otsuka and the Information Resource
  Center (IRC)
• General Purpose/Goal for marketing your services
• IRCs Goals
• IRC Initiatives
• How we measure progress or success
• Tips
• Conclusion

4
Additional Questions?

• Blanca Chou
• blanca.chou_at_otsuka-us.com

5

• Marketing Ourselves, Our Expertise, and Our
  Services
• Mindy Robinson-Paquette, MLIS
• Senior Information Specialist

6
What Exactly Are We Marketing, and Why?

• To quote Winnie the Pooh
• You cant stay in your corner of the forest
  waiting for others to come to you. You have to
  go to them sometimes.

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Who Are We?

• Curiosity Lifelong learners, ongoing need to be
  relevant in our companies as they evolve
• Innovation Creative problem solvers, with
  experience and innate ability to connect the
  dots when seeking information
• Enthusiasm Seize and leverage change to create
  opportunities out of challenges
• Passion for what we do

8
Where Are Our Customers?

• Moving from print to virtual resources
• Small to nonexistent physical Library
• Need to promote ourselves as indispensable
  resources to our employers
• Establish, renew, strengthen relationships with
  customers, creating demand for our expertise

9
How to Follow Up

• As Convener of the Library Marketing SIG (Special
  Interest Group) of the Medical Library Assn.,
  Mindy invites you to join the SIGs discussion
  list. http//library-marketing-sig.mlanet.org/mai
  lman/listinfo/librarymarketing_library-marketing-s
  ig.mlanet.org
• Watch for a new Caplits column on Marketing and
  Outreach Tips!