An overview of Digital marketing services

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PPT ON DIGITAL MARKETING SERVICES
Presented by Redial India Solutions
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KEYPOINTS

• What is digital marketing
• Benefits of digital marketing
• What does digital marketing consist
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Video Marketing
• Content Marketing

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What is Digital Marketing

• Digital marketing also known as online
  marketing relates to promote your business or
  product services via digital channels like
  search engines, social media, emails, mobile
  apps, etc. Present time this form of marketing
  has become so popular because it offers a fast
  pace of spreading information, low cost of
  promotional activities, as well as easy access to
  data. Digital marketing helps in creating
  awareness of the product or services which is
  done on digital platforms. To promote your
  business you can hire a Digital marketing company.

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Benefits of Digital Marketing
Digital marketing has replaced traditional
marketing concepts due to the many benefits it
provides to businesses. Here are some of them.

• Digital marketing is Cost-Effective
• Provide Wider customer outreach
• Increased lead generation and conversion
• Provide Better Growth Options For Small business
• Expansion of Faith In Your Brand
• It Allows you to target your customers
• Helps you connect with mobile customers
• Improves your conversion rate
• Builds lasting relationships
• Provide Better ROI for your Investment

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What does digital marketing consist

• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Social Media Optimization (SMO)
• Social Media Marketing (SMM)
• Video Marketing
• Content Marketing

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Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice
of increasing the number and quality of visitors
to a website by improving visibility in search
engine result page. SEO involves technical and
creative activities that are often grouped into
On page SEO and Off page SEO. A SEO company can
help you to optimize your website.
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Pay Per Click (PPC)
Any paid form of advertising such as Google or
Bing ads appearing on the websites or search
engine is known as PPC Ads. PPC helps to bring
direct and quick traffic to the website. It is
termed as Pay Per Click because an advertiser
pays the publisher for each time the page is
clicked. It is also known as Cost Per Click (CPC).
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Social Media Optimization (SMO)
Social Media Optimization (SMO) consists a set of
techniques for generating traffic and brand
awareness of any website. SMO is a good tool for
branding your product. It does not cost money to
run a campaign. SMO can do wonders for direct
sales, direct marketing of products and services.
Some major social media platforms are Facebook,
Instagram, Twitter, LinkedIn, Pinterest and
YouTube.
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Social Media Marketing (SMM)
Social media marketing (SMM), is a form of online
marketing that involves creating and sharing
content on social media networks in order to
achieve your marketing and branding goals. SMM is
a paid advertisement method. Social media
marketing involves practices like sharing text
and picture updates, videos, and other material
enhancing audience engagement.
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Video Marketing
Videos are very popular format in marketing,
because the user does not like to read long texts
and doesn't want only a still picture in front of
one's eyes like with a picture. Actually, video
marketing is a process of impacting on consumers
in selling versatile products and services. The
influence matters with the help of quality video
content. Moreover, video marketing is called the
future of content marketing.
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Content Marketing
Content marketing means attracting the clients by
making and sharing the free content about the
products in the internet. The aim of content
marketing is to help companies create
maintainable brand faithfulness and offer
important information to customers. Content
marketing builds trust and understanding within
the customers.
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