Surveying the Landscape of Web-Based Training

1
Surveying the Landscape of Web-Based Training

• Margaret Driscoll
• University of Massachusetts Boston
• margaret.driscoll_at_umb.edu

2
Focusing Questions

• What is so strategic about WBT?
• What are the options?
• How does an organization migrate to WBT?
• What are the skills and techniques required to
  implement WBT?

3

• What is so strategic about WBT?

4
Exercise

• Why is Web-based training forecast to be
• 2 billion dallar industry by 2002?

5
Why Web-Based Training

• Reduces travel and related costs
• Enables learning anytime and anyplace
• Provides just-in-time learning
• Leverages existing infrastructure
• Enables platform independent delivery
• Provides tools for tracking and record keeping
• Makes updating courses easy

6

• Strategy is a vision directed at what the
  organization should be, and not how the
  organization will get there. We define strategy
  as the framework which guides those choices that
  determine the nature and direction of an
  organization.1

1. Trego, B. Zimmerman, J. (1980). Top
management strategy. New York Simon Schuster.
P. 17.
7
What is so strategic about WBT?

• Ability to develop a global workforce
• Respond to shorter product development cycles
• Central to flat and virtual organizations
• Workplace adjusting to needs of employees
• Enables a contingent workforce
• Retention of valued workers
• Responsibility returns to the line management

8
Why is WBT forecast to be 2 billion dallar
industry by 2002?

• Cost reduction
• Revenue enhancement/growth

9

• What are the options?

10
The Options

• Web/computer-based training
• Web/electronic performance support systems
• Web/virtual synchronous classroom
• Web/virtual asynchronous classroom

11
Web/Computer Based Training
12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
Web/Electronic Performance Support System
16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
Web/Virtual Asynchronous Classroom
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
Web/Virtual Synchronous Classroom
24
(No Transcript)
25
(No Transcript)
26

27

LearnLinc
28
Video Demo of W/VSC
29
Web-Based Training
30

• How does an organization migrate to Web-based
  training?

31
How Does an Organization Migrate to WBT?

• 1. Make WBT a business-driven activity
• 2. Make WBT funding based on value
• 3. Drive simplicity and standards
• 4. Demand business results
• 5. Drive for productivity improvements
• 6. Create an instructional technology-smart
  organization

32
Make WBT a Business-Driven Activity

• Link WBT to business strategy
• Make business managers not training managers
  accountable for WBT
• Speak in English not training speak or
  techno-babble

33
Make WBT Funding Based on Value

• Make WBT decisions based on cost-benefit analysis
• Create realistic budgets
• Think long-term and beyond individual projects

34
Assessing the Investment
40
IT
30
Bus
20
10
Does your company require you to demonstrate the
potential revenue, payback, or budget impact of
e-business applications?
Wilder, C. (1999) E-Business Strategic
Investment. Information Week. May 24. P. 48-49,
54, 56.
35
E-Business Strategic Investments

• Most companies are justifying their
• E-business ventures NOT in terms of ROI but in
  terms of strategic goals.

• An Information Week Survey Found
• Creating or maintaining a competitive edge
• Improving customer satisfaction
• Keeping pace with the competition
• Establishing or expanding brand awareness

Source Wilder, C. (1999) E-Business Strategic
Investment. Information Week. May 24. P. 48-49,
54, 56.
36
Drive Simplicity and Standards for WBT

• Establish standards
• Choose products that offer flexibility
• Question exceptions to the standards
• Consider the impact of obsolescence
• Anticipate links to other applications
• Outsource to avoid standard choice

37
Demand Business Results for WBT

• Start with simple projects that demonstrate real
  results
• Buy existing courseware when available and avoid
  customization
• Benchmark project against project plan
• Conduct post-project reviews

38
Drive Productivity Improvements for WBT

• Control your WBT operations costs
• Benchmark against competitors, outsourcing
  options, and divisions
• Recognize best practices
• Set cost and service targets

39
Create an Instructional Technology-Smart
Organization

• Involve top management and business managers
• Bridge the gap between training and business
• Be a business manager first an educator second
• Demand real-estate with access to management

40
How Does an Organization Migrate to WBT?

• 1. Make WBT a business-driven activity
• 2. Make WBT funding based on value
• 3. Drive simplicity and standards
• 4. Demand business results
• 5. Drive for productivity improvements
• 6. Create an instructional technology-smart
  organization

41

• What are the skills and techniques required to
  implement WBT?

42
The Skills Techniques Required to Implement WBT

• Business Skills
• Return-on-investment
• Project Management
• Influence Management
• Educational t skills
• Needs Assessment
• Instructional Design
• Instructional Technology
• Technical Skills
• Computer fluency
• Advanced conceptual knowledge

43

• Resources

44
Instructional Design

• Dick, W., Carey, L. (1978). The systemic
  design of instruction. Glenview, IL Scott,
  Foresman and Company.
• Gagne, R. M., Briggs, L. J., Wagner, W. W.
  (1992). Principles of instructional design (4th
  ed.). New York Holt, Rinehart and Winston.
• Merrill, M. D. (1994). Instructional design
  theory. Englewood Cliffs, NJ Educational
  Technology Publications.

45
Needs Assessment

• Hale, J. A. (1998) The performance
  consultant's fieldbook Tools and techniques for
  improving organizations and people. San
  Francisco Jossey-Bass.
• Rossett , A. (1987). Training needs
  assessment. Englewood Cliffs, NJ Educational
  Technology Publications.
• Zemke, R., Kramlinger, T. (1982). Figuring
  things out A trainer's guide to needs and task
  analysis. Reading, MA Addison-Wesley.

46
Computer-Based Training

• Alessi, S. M. Trollip. S. R. (1991).
  Computer-based instruction Methods and
  development. Englewood Cliffs, NJ. Prentice Hall.
• Gibbons, A. S. Fairweather, P. G. (1998).
  Computer-based instruction Design and
  development. Englewood Cliffs, NJ Educational
  Technology Publications.
• Markle, S. M. (1965). Good frames and bad.
  New York Wiley.

47
Web-Based Training

• Brooks, D. W. (1997). Web-teaching A guide
  to designing interactive teaching for the World
  Wide Web. New York Plenum Pub.
• Driscoll, M. (1998) Web-based training Using
  technology to design adult learning experiences.
  San Francisco Jossey-Bass.
• Hall, B. (1997). Web-based training cookbook.
  New York John Wiley Sons, Inc.

48
Project Management

• Fuller, J. (1997). Managing performance
  improvement projects Preparing, planning, and
  implementing. San Francisco Pfeiffer.
• Greer, M. (1992). ID project management
  Tools and techniques for instructional designers
  and developers. Englewood Cliffs, NJ Educational
  Technology Publications.
• Phillips, J. J. (1997). Return on investment
  in training and performance improvement programs.
  Houston, TX Gulf.

49
Magazines Journals

• FastCompany http//www.fastcompany.com/homepage/
• InformationWeek http//www.informationweek.com
• Inside Technology Training http//www.ittrain.com
  
• Internet World http//www.iw.com
• NewMedia http//hyperstand.com/subscribe/subscrib
  e1.html/
• Syllabus Magazine http//www.syllabus.com/
• T.H.E. Journal http//www.thejournal.com/
• Training http//www.trainingsupersite.com/
• Training and Development http//www.astd.org/
• Web Week http//www.internet.com/

50
WBT Web-Sites

• WBT Information Center
• http//filename.com/wbt/_private/legal.htm
• Masie Center
• http//www.masie.com/
• On-line Educational Delivery Applications
• http//www.ctt.bc.ca/landonline/index.html
• Test Center Virtual Classroom
• http//www.infoworld.com/cgibin/displayTC.pl?/9811
  23comp.htm
• WBT Tools - Margaret Driscolls Web-Based
  Training
• http//www.tiac.net/users/margdris/index.html

51
Instructional Guidance Sites

• The Good, The Bad and The Ugly
• Great Web design meta site
• http//www.oit.pdx.edu/kerlinb/workshops/webdesig
  n/
• University of Tennessee - Knoxville
• Web Based Learning Resources Library
• http//www.outreach.utk.edu/weblearning/
• The NODE
• A comprehensive resource designed to help
  educators and trainers make informed
• decisions about the choice and use of learning
  technologies.
• http//node.on.ca/
• TeleCampus
• A virtual forum for online teaching and learning.
  
• http//telecampus.edu/

52
Web Design Sites

• Web Pages That Suck
• Learn to design good pages, by looking at bad
  examples
• http//www.webpagesthatsuck.com/
• Web Style Guide Basic Design Principles for
  Creating Web Sites
• Excellent example of how to create online
  reference and info sites
• http//info.med.yale.edu/caim/manual/contents.html
  
• useit.com Jakob Nielsen's Website
• Excellent source for usability information
• http//www.useit.com/

53
Summary

• Web-based training is strategic
• There are four clear options
• The migration path parallels your organization's
  business
• The skills techniques required to move forward
  are grounded in what you already know

54
Questions Answers

• Margaret Driscoll
• Tel [phone]
• Fax [phone]
• margaret.driscoll_at_umb.edu

Instructional Design Program University of
Mass/Boston 100 Morrissey Boulevard Boston, MA
02125-3393