The Innovation Process: how to manage innovation

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The Innovation Process how to manage innovation
Saskia van Stroe-Biezen Professor of Innovation
Management
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The innovation process in short
Creativity
Product
Market
POM
Organisation
Define the opportunity area
Know your customer
Idea generation
Insight activation
Innovation funnel
Triple diamond process
Three times diverging and converging
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• Innovation funnel
• Ideation phase (triple diamond)
• Feasibility phase
• Capability phase
• Launch phase
• Post-Launch phase

Trends, Ideas Market info Competitor info etc
Feasibility phase
Post-launch phase
Ideation phase
Capability phase
Launch phase
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Sustainable innovation to the core Ist
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Sustainable innovation to the core Ist
sustainable innovation is a buzz word Soll
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Sustainable innovation to the core Ist
sustainable innovation is a buzz word Soll
sustainable innovation is a core competence
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Sustainable innovation as core competence

• Could you describe your companys core
  corporateinnovation system?
• Does your top management regard every employee as
  an innovator?
• Have you been trained as a business innovator?
• Is innovation important in your own performance
  metrics and in your variable pay?
• Would it be easy to get small amounts of
  experimental capital to test a new idea?
• Do you know where to find coaches and mentors to
  help you push your idea forward?
• Do the management processes (strategy planning,
  budgetting etc) support your work as innovator?

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• Create preconditions for Sustainable innovation
• Creating time and space(e.g. Google 70/20/10
  rule)

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• Create preconditions for Sustainable innovation
• Maximize diversity of thinking(old/young,
  experienced/imaginative, analytical/creative,
  inside/outside etc)

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• Create preconditions for Sustainable innovation
• Foster connection and conversation(make
  serendipity happen, make innovation democracy
  happen)

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Looking at the world from a fresh perspective!
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• Looking at the world from a fresh perspective!
• Four lenses
• Challenge orthodoxies

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• Looking at the world from a fresh perspective!
• Four lenses
• Be aware of changes/new trends

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• Looking at the world from a fresh perspective!
• Four lenses
• Leveraging competencies and strategic assets

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• Looking at the world from a fresh perspective!
• Four lenses
• Understanding unarticulated needs? Customer
  Insight!

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The organisation as an oiled innovation machine
Leadershipand Structure
People and Skills
ProcessesandTools
Cultureand Value