1????-???????(James,1884;Lange,1885) - PowerPoint PPT Presentation

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1????-???????(James,1884;Lange,1885)

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2 UTAUT ( Performance Expectancy, PE) ( Effort Expectancy, EE) ( Social Influ2ence, SI) ... – PowerPoint PPT presentation

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Title: 1????-???????(James,1884;Lange,1885)


1
??????????????
  • ---??

2
????
  • ????????????????,?????????????
  • ????????,????????,?????????

3
??????
  • ???????????
  • ????????
  • 1????-???????(James,1884Lange,1885)
  • 2???-???????
  • (Cannon,1927Bard,1934,1950)

4
????
  • ?????????
  • 1???????-???(Arnold,1960)
  • 2????????????(Schacheretal,1962,1971)-????????
  • 3????????-????(Lazarus,1970,1993)

5
??????
???????3???? (1)??????????????? (2)?????????????
????????????(???),?????????????? (3)?????????????
???????????????,??????,????????????????????,????
??????
6
????????
7
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  • 13???????????

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8
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9
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10
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  • ???????????????????
  • ???????????????????????
  • ????5?????

?? ? ? ? ? ??
?? 1 2 3 4 5
?? 1 2 3 4 5
?? 1 2 3 4 5
?? 1 2 3 4 5
?? 1 2 3 4 5
?? 1 2 3 4 5
11
??????
  • ??????????????????

12
????
  • ??????????????????????
  • ???????????????????(????????????????????)
  • ??
  • ????????????,???????????(??????????,???,??)??????
  • ??????????,?????????????,????????????????,????????
    ????
  • ??????????????????????,?????????????????????

13
??????-UTAUT
  • 1 ?Venkatesh, Morris?(2003) ????TAM??????????,
    ????????????????,??????????????????? (Unified
    Theory of Acceptance and Use of Technology /
    UTAUT)?
  • 2?UTAUT?????????
  • ????( Performance Expectancy, PE)
  • ????( Effort Expectancy, EE)
  • ????( Social Influ2ence, SI)
  • ????( Facili2tating Conditions, FC)

14
????-UTAUT
  • UTAUT??????????????????????, ??????????????Venkate
    sh ( 2003 )????????????????????????????????

15
??UTAUT?????????
16
??UTAUT?????????
  • ????
  • H1?????????????????????????,?????????????????????
    ?????
  • H2?????????????????????????,?????????????????????
    ?????
  • ????
  • H3?????????????????
  • H4??????????????????
  • H5???????????????

17
??????
  • ??UTAUT????????????????
  • 0 ??
  • 1??????????????
  • 2????????????
  • 3??????????????????
  • 4??????????????????
  • 5?????????
  • 6?????
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