Ambition

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Ambition
in Action
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(No Transcript)
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New Visual Identity Workshop

• Welcome
• Why a new visual identity?
• What is a brand and why does it matter?
• What is Sydney Institute's brand story?
• What are the visual identity guidelines?
• What does any of this mean to you?

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Welcome

• Consistent approach
• All types of communication
• Challenge old ways, question Am
  I being progressive? Whats
  best for the customer?
• Learning together, helping each other
• Will you be a brand advocate?

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Questions

• What do you need to be a brand advocate?
• What are your challenges to being progressive?

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Why is a brand important?

• Stands out from the crowd
• Communicates consistently
• Builds our reputation
• Creates an emotional connection
• Highlights our point of difference
• Embodies our vision

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What is this?

• What do you know about who I am and what I do?

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What is this?

• What do you know about the company that makes
  this?

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Google

• Google is my friend!
• Google is my best friend!
• Google is my best friend!
• Google is my best friend!
• copywriter, Turkey

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Apple iPod

• Wherever I go, as long as my iPod is right there
  with me, I rock.
• Its not just latitude. Its attitude.
• Its got the look of LOVE.
• Executive USA

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Brand associations

• You have just identified some of the biggest
  brands in the world
• You have shown you have strong brand associations
  with each AND
• You make value judgements about these companies
  without thinking about it.
• You know the companies and their brand stories.

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TAFE NSW Sydney Institute

• Your customers and potential customers make a
  value judgement, based on brand stories, when
  they see this!
• What do you think they think about us?

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What our customers say

• Studying at TAFE connected me to the working
  world. The training was personalised, up-to-date
  and relevant. I can now see my career.

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Our brand story

• Sydney Institute is always moving forward,
  thinking about the future it opens my
  eyes to what a career is and what I can be.

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Our key messages

• / Progressive being the best
• / Professional teachers with know-how
• Capable real world connections
• Passionate inspiring achievement
• Influential power to change lives
• Ambition in Action

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Question

• How can we be progressive
  promote ourselves differently?

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Brand Identity Guidelines

• Minimum size
• Minimum logo size Minimum logo
  size within the grid element

Positive
Negative
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Brand Identity Guidelines

• Co-branding framework

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Brand Identity Guidelines
Typography Headings in Luxury Text Roman or
Times New Roman Body text in Gotham Book or
Arial
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Brand Identity Guidelines

• Colour Palette
• Sydney Institute corporate colour palette
  College colour palettes

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Brand Identity Guidelines

• Design system

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Brand Identity Guidelines

• Incorrect Correct

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Brand Identity Guidelines

• Incorrect Correct

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Resources (on SydNET)

• / FAQs on the new brand
• / The brand pyramid
• / Key findings from mra Frost
• / Marketing, key messages brand story
• / Marketing material checklist

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• / Effective writing
• / Marketing materials procedure/flowchart
• / Example of a template
• / VETAB Advertising Guidelines
• / Promotions and Marketing Services
• / Authority to publish form
• / Advertising booking request form
• / College/Institute visual identity style guide

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Where to from here?

• Website re-branded
• Hands-on training on templates for the users
• Hands-on training on effective writing
• Online digital asset management and printing
• Progressive marketing strategy

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Ambition
in Action