Breastfeeding Update

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Breastfeeding Update

• Anne Whitmire IBCLC RLC
• WIC Breastfeeding Coordinator
• Arizona Department of Health Services

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Breastfeeding Update

• ARRA Grant
• Peer Counselor Program
• Expansion
• Support
• Funding
• WIC
• Continuing Education
• Incentive Funds
• Data Clean-Up

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ARRA Grant

• American Recovery and Reinvestment Act of 2009
• Communities Putting Prevention to Work
• Statewide Policy and Environmental Change
• Nutrition
• Physical Activity and
• Tobacco

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Nutrition - Breastfeeding

• Maternity Care Practices
• Workplace Accommodation
• Tobacco

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Maternity Care Practices

• Getting It Right After Delivery
• Initiate breastfeeding within the first hour
  after birth.
• Avoid giving infants fluids or solids other than
  breast milk unless medically necessary.
• Promote 24-hour rooming-in, encouraging the
  family to recognize and respond to infants cues.
• Do not use a pacifier or artificial nipple with
  infants during the hospital stay.
• Give mothers a telephone number to call for help
  with breastfeeding.

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Maternity Care Practices - Continued

• Components
• Arizona Perinatal Trust
• Training
• ASU
• Technical Assistance
• Materials
• Patient
• Hospital

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Workplace Accommodation

• Workplace Accommodation for Nursing Mothers
• Employers make a reasonable effort to
• provide a private location in close proximity to
  a nursing employees work area (other than a
  toilet stall) in which to express milk
• provide time to express breast milk for up to two
  years after the childs birth (can be paid/unpaid
  meal and/or break time) and
• Not discriminate against women for expressing
  milk in the workplace.

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Workplace Accommodation - Continued

• Components
• ADHS contracts
• Materials
• Business Case for Breastfeeding
• Website
• Technical Assistance
• Marketing Campaign

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Breastfeeding/Tobacco

• Components
• Breastfeeding Hotline
• Quitline

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Peer Counselor Program
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Peer Counselor Program Expansion

• Core Service
• 2012
• Tailored for your community
• Considerations
• Full-time vs. Part-time
• Home-based vs. Office
• Hospital Yes/No
• Home visits Yes/No
• Neighboring Counties

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Peer Counselor - Support

• Current
• Coconino
• Maricopa
• Mohave
• Pima
• Pinal
• Yavapai and
• Yuma

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Peer Counselor - Funding

• 2009
• WIC Peer Counselor Funds 275,000
• WIC Funds 2 million
• 2010
• WIC Peer Counselor Funds 1.5 million

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WIC Breastfeeding Continuing Education

• IBCLC
• Current 32
• Recertification
• Staff
• Molly Pessel
• January
• March

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WIC Breastfeeding Incentive Funds
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WIC Breastfeeding Data Clean-up

• PC 2010
• Update Currently Breastfeeding
• December 2009

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Questions?

• WIC
• Anne Whitmire
• 150 N. 18th Ave, Suite 310
• Phoenix, AZ 85007
• [phone]
• Whitmia_at_azdhs.gov

• State/WIC
• Christa Bridges-Jones
• 150 N. 18th Ave, Suite 310
• Phoenix, AZ 85007
• [phone]
• Bridgec_at_azdhs.gov

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