OBJECTIVE

1

• OBJECTIVE
• I will demonstrate some familiarity with the
  features of Persuasive Writing
• LEARNING OUTCOME
• I have used some features of Persuasive Writing
  in my own writing

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SATs PreparationThe Writing Triplets

• Argue, Persuade, Advise
• Inform, Explain, Describe
• Analyse, Review, Comment
• Imagine, Explore, Entertain

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PERSUASION

• In your exam you might be asked to pick out
  persuasive features from a text and also to write
  to persuade.
• It is easy to learn the features of persuasion
  and to spot them in text.
• If you also practise writing to persuade you will
  become more familiar with what is expected of you
  in the exam.

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Persuasion is easy you do it all the time!

• We all use persuasive techniques at one time or
  another.
• We do it to get our own way.
• Persuasion is part of our everyday language
  write down three areas you have seen or
  experienced Persuasive Techniques.

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The Art of Persuasion

• Some texts are written to persuade the reader to
  think or do something.
• The aim is to make the reader think or act in a
  particular way.
• For example
• Advertisements ? buy now!
• Health posters ? look after yourself / make
  changes
• To persuade in words, writers can use a range of
  techniques.

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Identifying the TaskArgue, PERSUADE, Advise

• You are writing to Persuade
• Under what circumstances would you try to
  persuade someone to do something?
• Think about the last time you tried to persuade
  your parents to let you go somewhere or let you
  have something.
• What did you say?

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And what about the last time your parents tried
to persuade you to do something?

• What was it and what did they say?
• Now think about the TONE you both used.
• What was successful and what failed?

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The key to being a successful Persuader is
remembering

• Purpose
• Audience
• Language

• What is the reason for the text
• Who is meant to read it
• What language has been used formal, informal
  etc?

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Persuasive Techniquesinvolve being

• A
• PERSUADER

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The Persuader

• P
• E
• R
• S
• U
• A
• D
• E
• R

• Personal Pronouns
• Emotive language
• Rhetorical Questions
• Statistics and Facts
• Use of an authority figure
• Alliteration and Anecdotes
• Description and Imagery
• Exaggeration
• Repetition and group of 3

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Exercise 1

• Read the text you have been given and analyse it
  carefully, identifying and annotating the
  persuasive techniques used.
• Take each technique you have identified and
  comment on its effect on the reader.

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The Persuader Spot the Persuasive features in
the text.

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The SATs question

• In the SATs you may be asked to do a piece of
  persuasive writing.
• Make sure you understand
• The QUESTION or INSTRUCTION
• The PURPOSE and AUDIENCE
• Then PLAN your response.

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Writing task write an article for the school
magazine

• In Y11 all students should be in bed by 9pm.
• All pupils should wear uniform.
• All pupils should wear yellow uniforms.
• Watching TV during Y10 / Y11 should be
  banned.
• Chocolate should be removed from shelves across
  the country to encourage people to be healthier.
• Junk food should be rationed or quadrupled in
  price IMMEDIATELY.

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metaphor
Personal Pronouns
simile
Emotive words
personification
imagery
language
Alliteration
senses
Exaggeration
Students should have three hours homework each
night.
Repetition
PAL
Authority figure
Group of three
Techniques
Anecdotes
Statistics and Facts
Rhetorical Questions
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Exercise 2WRITETHE OPENING PARAGRAPH

• Engage or 'grab your reader's attention straight
  away - involve and interest them at the outset.
• State why you are writing
• Involve your reader by using 'you', 'we - if
  appropriate!
• State why you have the authority to write on this
  topic and that you are reasonable and
  trustworthy.
• Forge common ground between you and your reader -
  mention an outcome both of you would endorse.
• Use a rhetorical question.
• Choose your words with precision and care.

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Exercise 3

• Hand your writing to your partner and ask them to
  grade it for you suggesting two ways in which it
  could be improved.

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Lesson Evaluation
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Has learning taken place in todays lesson? How?