GO TO MARKET STRATEGY and MARKETING OBJECTIVES

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• MARKETING OBJECTIVES
• GO TO MARKET STRATEGY

Marketing objectives define what you want
to accomplish through your marketing activities.
There are several important factors to consider
when establishing effective marketing
objectives.
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MARKETING OBJECTIVES
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• SMART Approach
• Setting specific
• Measurable
• Achievable
• Realistic
• Time specific objectives.

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MARKETING OBJECTIVES
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SPECIFIC Need to understand the latest
preferences of customers in the identified
segments and appropriately target each stationary
item such as pens, exercise books, rulers, and
calculators to maximise sales volumes
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MARKETING OBJECTIVES
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MEASURABLE Current market share is 20, will
set a target of 30 market share, meaning we need
an extra 10, market share amounts can be
established based by monitoring the overall value
of sales in terms of dollars
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MARKETING OBJECTIVES
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ACHIEVABLE Ensuring technical competency and
commitment of all personnel involved in the
development and implementation of strategy. This
can range from having an experienced and
knowledgeable marketing team to capable sales
staff. Access to funding is also necessary for
the acquisition of extra stock to fulfil
increased demand.
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MARKETING OBJECTIVES
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REALISTIC The objective is realistic as the
marketing resources are in place to conduct the
segmenting and targeting exercise and access to
the extra stock required
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MARKETING OBJECTIVES
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TIME SPECIFIC The increase in market share is
to be achieved within 12 months, a regular
progress update will be taken every month to
track level of success
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MARKETING OBJECTIVES
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GO TO MARKET STRATEGY
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• Here's How
• Describe your company's unique selling
  proposition (USP).
• Define your target market.
• Write down the benefits of your products or
  services.

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GO TO MARKET STRATEGY
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• Describe how you will position your products or
  services.
• Define your marketing methods. Will you
  advertise, use Internet marketing, direct
  marketing, or public relations?

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GO TO MARKET STRATEGY
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• Tips
• Your Unique Selling Proposition sets you out from
  the rest, don't try to develop a marketing plan
  without one.
• It's important that you have a budget developed
  for your marketing plan. Marketing is an
  investment.

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GO TO MARKET STRATEGY
www.ramnathjk.com

• Tips
• Your Unique Selling Proposition sets you out from
  the rest, don't try to develop a marketing plan
  without one.
• It's important that you have a budget developed
  for your marketing plan. Marketing is an
  investment.

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GO TO MARKET STRATEGY
www.ramnathjk.com

• Tips
• Revisit your marketing plan at least once every
  quarter. Are you on target? Do you need to revise
  it?

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• GO TO MARKET STRATEGY

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• THANK YOU

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