Semi

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Semiótica 101
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Signo - Semiótica

• Significado (Signified)
• the concept
• SIGNO (Sign) --------------------------------
  -
• Significante (Signifier)
• the form
• The sign is the whole that results from the
  association of the signifier with the signified
  las flechas relaciónes completamente arbitrarias

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Signification
The relationship (the arrows) between the
signifier and the signified is referred to as
'signification'
Example, the word 'Open' (when it is invested
with meaning by someone who encounters it on a
shop doorway) is a sign consisting of a
signifier the word open (the form) a signified
concept that the shop is open for business
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Relations
Relations are important for what they can explain
meaningful contrasts and permitted or forbidden
combinations
Saussure emphasized in particular negative,
oppositional differences between signs, and the
key relationships in structuralist analysis are
binary oppositions (such as nature/culture,
life/death). Saussure argued that 'concepts...
are defined not positively, in terms of their
content, but negatively by contrast with other
items in the same system. What characterizes each
most exactly is being whatever the others are
not'
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Relaciones

• Un significante puede tener distintos
  significados
• Significante
  Significado
• Tentación
• Manzana Salud
• Fruto

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Puede haber distintos SIGNIFICADOS para el mismo
SIGNIFICANTE

• SIGNIFICANTE
  SIGNIFICADO
• MANZANA
• APPLE
• POMME

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Latina