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GIVE????

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Title: GIVE????


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GIVE????
  • RL??GIVE????????????10???????????.
  • GIVE??????,???????????????MV,???????????????,?????
    ??????????????.

4
GIVE and POLO IMAGE
  • A positive spirit to help out.
  • An opportunity to share with people.
  • A talented, successful, positive, energetic
    character.
  • A sense of creativity to dare to make a
    difference.

5
Advertisement and Image
  • ?????
  • Polo??????????????????????????????????!
  • 2. ??????????????, ??????????????!
  • 3. ????????????

6
Polo ?????
  • ---??????????, ????, ??????????!
  • --- ????????????????????????!
  • ---????????
  • ??????????????????????!

1.??? US60-500 ????????????Ralph Lauren
???????????????????POLO RALPH 2.??
US50-100 ??????????POLO JEANS COMPANY
??????????POLO SPORT 3. ???? RL girls
7
Vogue ???RALPH LAUREN
  • ?RALPH LAUREN?????,??????????????????,???????????
    ????????????,?????????????????????????????????,Ral
    ph Lauren??????????????????????,?????????????,????
    ?,???????,????????????????

8
Ralph Lauren ???????
  • Our goal here is to always stay invigorated,
    charged up, more exciting, stay young, stay
    contemporary.(2002)
  • 2. ????????????????!

9
?RL Girls????????????????
  • --????????????
  • RL girlcharacterstalent, personality, fun,
    beauty, confidence, artistic. team player,
    energetic, stylish.

10
?RL Girls????????????????(?)
  • ??????????????(?????????????????????)
  • 2. ??????functional????????.
  • 3. ????finacial economy requirement and cultural
    economy requirement!

11
Web Links-Polo Jeans Co./ G.I.V.E.Jeans
  • 1.Ad
  • http//about.polo.com/campaigns/default.asp
  • 2.RL TV
  • http//www.polo.com/cgibin/polo/polo/landing/women
    _pjc.jsp
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