ArtCentric

1
ArtCentric

• Torrey Jacobson
• Alexandra Lucio
• Jacob Perry

2
Introduction

• Non-profit organization devoted to keeping the
  arts alive in the community
• Located near downtown Corvallis on 7th and
  Madison
• Facing difficult times due to budget cuts

3
Introduction

• What do they have to offer?
• Exhibits (Local, regional, national)
• Artist Gallery Talks
• Docent Program
• On Site Arts Classes
• Off Site Arts Classes (STARS)
• ArtCentric ArtShop
• Guilds
• Public Art Funding
• Professional Technical Assistance and Workshops
  
• Visual Arts Committee
• Community Events Reader's Theater, Concerts,
  Writer's Readings

4
Suggestions

• Name consistency
• Core products
• Visibility
• Web page

5
Name

• The organization has been known as the Corvallis
  Arts Center, as well as the Linn-Benton Arts
  Council
• Many people would not recognize one of the names
• The unified name ArtCentric should help to
  reduce confusion

6
Name

• ArtCentric may want to send out flyers to members
  and donors who might not be fully aware of the
  name change
• Flyers in printed envelopes sent to 1000 people
  would cost approximately 1120
• Flyers. 0.69/ea 690
• Stamps0.37/ea 370
• Envelopes...30/box 60
• TOTAL 1120

7
Slogan

• ArtCentric is looking for a catchy slogan of
  about five or six words
• The closest attempt so far is Keeping the arts
  central to life
• Suggested Creating community through the arts
  or Celebrating local talent

8
Crucial Decision

• Most important to FOCUS
• Concentrate only on core competencies
• What are they?
• This must ultimately be decided by ArtCentric
  after open and objective discussion and analysis
• Whatever the decision is, it must be rigorously
  adhered to

9
Guiding Questions

• What can ArtCentric offer that no one else does?
• What services does the community need most?
• What programs produce the most income?

10
Suggestions From the Board

• The board made 23 suggestions regarding things
  that would benefit ArtCentric
• We were asked to choose and rank five suggestions
  from the list in order of importance

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The Top Five

• 1) Send out an email newsletter to members and
  donors
• 2) Get involved with the local Chamber of
  Commerce
• 3) Obtain a free showcase at the Corvallis Public
  Library

12
The Top Five

• 4) Inquire about getting a column in the
  Gazette-Times
• 5) Ask about putting information in school
  newsletters

13
Visibility

• Need to take advantage of their location by
  attracting people that are walking or driving by.
• ArtCentric needs signage in plaza of Central
  Park.
• Street sign on the corner of Jefferson and 8th
  street.

14
Currently
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Proposal
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Permanent Free Standing Sign

• Submit permit application to Development
  Assistance Center with fee of 75.
• After approval, run it by Madison Avenue Task
  Force and by Corvallis Parks and Recreation.
• Sign cost 85 - 125 with installation.
• Total cost 160 - 200.

17
Street Sign

• Send petition to Streets Traffic Engineering.
• If approved, the City incurs the costs, plans
  logistics and places the sign.
• NW corner of Jefferson and 8th Street.
• Downtownoptional.

ArtCentric
18
Website

• Need to eliminate confusing banner titles
  throughout the website
• Re-categorize information to reduce confusion
• Format text for easier reading
• More aesthetically pleasing and interactive

19
Currently
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Layout

• Website should have a more bold and artistic
  layout to match ArtCentrics style
• Example

21
Interactivity

• Forms, Interactive albums, changing images,
  rollover images and buttons, etc.
• Examples

22
Cost? 3 options

• 1. Pay for a company in Corvallis to do a
  complete redesign of the website.
  550http//www.marketingtool.com/channel/webfirm
  /b.435.g.5426.html
• 2. Partner with a college or high school student
  who is graphic and web design savvy. Cost? Cheap
  or even FREE
• 3. Current staff makes only the most simple
  changes needed. FREE

23
Conclusion

• By adopting our suggestions, ArtCentric will be
  able to strengthen patronage, which will lead to
  increased donation, class enrollment, and more
  advocates in the community.

24
Sources

• http//www.ci.corvallis.or.us/downloads/cd/ldc4-7.
  pdf
• Van Dykes Signmakers
• Gravagraphics
• www.staples.com
• http//www.marketingtool.com/channel/webfirm/b.435
  .g.5426.html
• www.artcentric.org
• www.cacv.org/