Teaching By Assessment

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Teaching By Assessment
JMC Initiative
Dr. Ibrahim Saleh Department of Journalism Mass
communication The American University in
Cairo librasma_at_aucegypt.edu,librasma_at_gamil.com
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Teaching by Assessment

• Teaching by assessment is the only way to break
  down barriers between education and work by
  providing flexible and convenient learning
  opportunities.
• It enhances increasing participation amongst
  higher education students to promote an
  appreciation of academic skills and scholarship.

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Objectives of TBA

• Develop innovative approaches to e-learning.
• Level increase in class participation and
  engagement.
• Prepare students for employment, professional
  life and continued learning and professional
  development.
• Share the experience to develop curricula that
  embrace an international dimension and support
  the growth in international recruitment and
  international collaboration.

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Five Aspects of Learning

• 1. Understanding of the Topic.
• 2. Knowledge development of the Topic.
• 3. Skills building needed for the Topic.
• 4. Students' Relationships.
• 5. Students' empowerment.

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JMC 400 Media Ethics Responsibilitytaught by
Dr. Ibrahim Saleh

• Can we Teach Ethics?
• I cannot teach you media ethics in the sense of
  learning or memorization but can only help in
  promoting moral conduct by providing the means to
  make ethical judgments, defend them and criticize
  the consequences.

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Living Ethics

• Building character and initiating the sense of
  community by focusing on advancing teamwork or
  resolving work-place issues proactively.
• Emphasizing right and wrong, through applied
  ethics and emotional intelligence techniques so
  that participants feel and live it.
• Incorporate community-enriching principles into
  the personal and professional lives.

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Course Objectives

• 1.Stimulate Moral imagination
• 2. Recognize Ethical Issues
• 3.Develop Analytical Skills
• 4. Enhancing a sense of Moral Obligation
• 5. Stipulate Personal Responsibility
• 6. Urge Tolerating disagreement

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Popular DiplomacyAUC Connect Project

• 47 Universities in Africa, Europe, Asia, North
  America (US Canada) and Latin America (Brazil).
• Only this semester, the students news pieces
  policy memos are published nine times by Common
  Grounds News Service Partners in Humanity.
• Students work have also been picked up by the
  following
• Middle East Online
• World Press
• Peace Journalism
• Aljazeera.com
• Human Dignity Humiliation Studies

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Conclusive Findings

• "I think it was a very useful experience and I am
  glad I joined" (Female, Jordanian, American
  University in Cairo)  
• 100 of AUC students agreed or strongly agreed
  that participating in the Connect Program helped
  them clarify what they think and feel about
  issues that are important to them
• 100 of AUC students said that while
  participating in the Connect Program, they shared
  information about what they were learning with
  their peers and other people in their community.

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Effect on Understanding

• "I realized that many Americans are not as
  affected by biased Western media as I had thought
  they were" (Female, Egyptian, American University
  in Cairo)
• 90 of AUC students agreed or strongly agreed
  that the Connect Program gave them a better
  understanding of why people in the US think the
  way that they do.

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Effect on Knowledge

• "I learned a lot of things but most importantly,
  I started reading more about other cultures and
  even my own culture. I started educating myself
  more on different issues such as the
  Palestine-Israel conflict" (Female, Sudanese,
  American University in Cairo)
• Prior to the program 21 of AUC students rated
  their knowledge of the history of US involvement
  in the Middle East as high or very high.
• After the program 50 of AUC students rated
  their knowledge of the history of US involvement
  in the Middle East as high or very high

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Effect on Skill Building Communication,
conflict resolution and Media Literacy Skills

• "Creating the video helped me learn a lot about
  the difficulties of creating an unbiased news
  feature" (Female, Egyptian, American University
  in Cairo)
• Prior to the program 64 of AUC students said
  that they felt competent in intercultural
  conversations.
• After the program 82 of AUC students said that
  they felt competent in intercultural
  conversations.

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Effect on Students Relationships

• 75 of AUC students said that they built
  meaningful relationships through their
  participation in the Connect Program
• 75 of AUC students think that they will stay in
  touch with people from other universities whom
  they met through the Connect Program.

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Effect on Student Empowerment

• I will try to join more cross cultural programs"
   
• (Male, Bahraini, American University in Cairo) 
• Prior to the program 68 of AUC students
  believed that partnerships between people in the
  US and people in the Middle East had the
  potential to affect change in the relationship
  between the US and the Arab Muslim World
• After the program 89 of AUC students believed
  that such partnerships had the potential to
  affect change in the relationship between the US
   and the Arab Muslim World

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JMC Initiative Teaching By Assessment
Thank You
Dr. Ibrahim Saleh Department of Journalism Mass
communication The American University in
Cairo librasma_at_aucegypt.edu,librasma_at_gamil.com